Organizations rarely fail because of one bad decision, they stall because of an accumulated "strategic vacuum": no clear direction, vague goals, and policies that were never really designed, just inherited. This course from the Arab British Fellowship Training Academy addresses that vacuum head-on, equipping participants with practical tools to formulate strategy, set measurable goals, and design policies that actually guide behavior.

Through the program, participants explore how strategic management, forward planning, and policy design work together to close performance gaps, reduce stagnation, and give leaders the confidence to make future-facing decisions.

Who Should Attend?

• Managers and department heads in commercial institutions and companies.
• Administrative development staff and management employees across all departments.
• Business administration students preparing for strategic roles.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Anticipate future challenges and develop practical ways to face them.
• Apply the scientific foundations of strategy to build strategic thinking.
• Draw on cross-functional insight (marketing, finance, accounting) to understand how executives make strategic decisions.
• Apply core strategic management practices grounded in real organizational experience.

Module 1: Understanding Strategy and the Modern Organization

• The challenges modern organizations face and why strategic thinking matters.
• Different meanings and origins of strategy as a management discipline.
• The manager's role and administrative process from a strategic lens.

Module 2: The Strategic Management Cycle

• Formulating, implementing, and evaluating strategy step by step.
• Core planning and organizational skills that support each stage.

Module 3: Setting and Achieving Organizational Goals

• Levels, conditions, and steps for formulating institutional goals.
• Requirements for effective goal implementation and follow-through.
• Comprehensive evaluation and assessment of performance against goals.

Module 4: Designing Effective Policies

• The characteristics and importance of well-designed policy.
• Who is authorized to set policy, and how laws and regulations shape it.
• Steps for drafting policies that balance the interests of work and workers.

Module 5: Communication, Human Relations, and Creative Thinking in Strategy

• Communication skills that support achieving strategic goals.
• Human relations and their role in optimal organizational performance.
• Methods for developing creative thinking within a strategic context.