The gap between having a business idea and actually running a business is where most people get stuck. It takes more than ambition — it takes the ability to evaluate whether an idea is genuinely feasible, research the market it would serve, and translate all of that into strategies that drive real growth and productivity.

Designed for anyone who believes they have the competence and drive to make that leap, this programme from the Arab British Fellowship Training Academy walks participants through the full transition: from validating an idea to designing the marketing strategy that turns it into a functioning business.

Course Objectives

• Understand entrepreneurship and the factors required to develop an idea into a business project, including the main steps for transitioning from corporate work.
• Conduct the research and analysis needed to turn an idea into a viable business project.
• Analyse and develop work strategies that increase growth potential.
• Evaluate the marketing feasibility of an innovative idea or product, and design marketing strategies that meet current and future customer needs.

Who Should Attend?

• Company managers at every organisational level.
• Capital owners and investors.
• Graduates and university students with ambitions in entrepreneurship.

Module 1: Validating Your Idea Before You Leap

• How to test a business idea before launch, using economic and financial feasibility techniques.
• Market research for identifying real opportunities, gaps and problems worth solving.

Module 2: Understanding Entrepreneurship and What It Takes

• The concept of entrepreneurship, the difference between an entrepreneur and an investor, and the role of innovation and risk-taking.
• Traits of a successful entrepreneur: leadership, adaptability, and psychological resilience.
• Key stages from idea to execution, and the challenges faced early on.

Module 3: Generating and Building on Ideas

• Brainstorming techniques for generating innovative ideas.
• Finding creative solutions to existing market problems, and evaluating ideas against market needs.

Module 4: Building the Business Plan

• Why a business plan is essential, and its role in attracting funding and investors.
• Core components: product/service definition, target market, competitor analysis, and operational and management strategy.
• Estimating costs, setting pricing, and building a financial plan to project returns and risk.

Module 5: Building the Right Team and Managing Resources

• Selecting partners and team members with the right skills, and fostering a collaborative culture.
• Managing time, finances and human resources effectively during the startup phase.
• Recognising risks and building contingency plans to manage them.

Module 6: Marketing and Scaling the Business

• Designing digital marketing campaigns and building a strong brand.
• Strategies for scaling from local to global markets, and identifying the right time to expand.
• Tracking KPIs and using data analysis to adapt to evolving customer needs.