Starting something of your own comes with a trade-off: more money and more opportunity, but often less time, fewer friends, and a shrinking social life. The people who handle that trade-off well aren't the ones who ignore the fear of failure — they're the ones who plan for it, building the skills to network deliberately, read potential clients, and prepare for worst-case scenarios before they happen.

This training course from the Arab British Fellowship Training Academy walks participants through exactly those skills, combining leadership fundamentals with the practical basics of launching and growing a business.

Course Objectives

• Learn how to set up a small business and step into entrepreneurship, including the primary and secondary prerequisites for starting a new venture.
• Identify growth and development channels, and ways to accelerate your company's growth.
• Recognise the skills and experience a new business demands, along with the physical and psychological stamina needed to manage it seriously.
• Compare entrepreneurship and traditional employment, weighing the advantages and drawbacks of each.
• Apply idea-generation techniques for professional life, drawing motivation from real entrepreneurial success stories.

Target Audience

• Managers at every level of the organisation.
• Capital owners and investors.
• Graduates and university students with ambitions in entrepreneurship.

Module 1: Why Leadership Is the Entrepreneur's First Skill

• The impact of leadership skills on entrepreneurial success, and how to lead your own venture.
• The role of motivation, planning and organisation in building a business from scratch.

Module 2: Understanding Entrepreneurship

• The concept of entrepreneurship, its core elements, and starting a venture from zero.
• The difference, and overlap, between a businessman and an entrepreneur, and when you can call yourself one.

Module 3: From Idea to Business Model

• Creative thinking and sharing ideas within the entrepreneurial world.
• Evaluating ideas for investability, and designing and planning a business model around them.

Module 4: The Startup Lifecycle and Market Research

• The lifecycle of a startup, from initial idea to full business model.
• Identifying your target customer, and conducting market research using the right questions and sources.

Module 5: Reaching Customers and Securing Funding

• Distribution channels and strategies for reaching the right customer.
• Sources and types of startup funding, and preparing projected income statements.

Module 6: Technology, Risk and Growth

• The role of technology in internal communication and project development.
• Managing failure through financial, legal and reputational risk management.
• Marketing types (promotion, offers, PR, creative marketing) and growth strategies from market penetration to regional and international expansion.
• Key tips for entrepreneurial success.