The Arab world holds some of the richest tourism potential on the planet, yet a large share of it still isn't built into a competitive, well-run tourism sector. The Training Course in Strategic Planning for Arab Tourism Development, presented by the Arab British Fellowship Training Academy, addresses that gap directly — preparing professionals to plan, manage, and grow tourism across the region using internationally recognized standards.

The program covers market fundamentals, tourist segmentation and demand, hotel and resort management frameworks, employment and marketing in tourism, and the practical obstacles — administrative, legal, and structural — that stand between the region's tourism potential and its results.

Who Should Attend?

• Shareholders, owners, and investors in the tourism sector.
• Managers of hotels, resorts, and tourism projects.
• Owners of tourism and travel firms, agencies, and tour operators.
• Directors of medical tourism facilities and related establishments.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Design future plans for tourism development in the Arab world.
• Understand tourism market concepts, tourist types, and segmentation.
• Apply management frameworks for hotels, resorts, and tourism facilities.
• Navigate the administrative and legal obstacles facing tourism growth in the region.
• Build employment, marketing, and communication capacity within a tourism project.

• Module 1: Understanding the Tourism Market

  • The concept of the tourism market and how it functions.
  • Types of tourists and market segmentation.
  • Major elements and trends shaping tourist demand.

• Module 2: Tourism Management and Economic Development

  • Defining tourism management and its link to economic development.
  • General principles guiding tourism development.
  • Building current and future tourism development plans.

• Module 3: Managing Hotels and Tourism Establishments

  • Managing hotels and establishments under international standards.
  • General frameworks for successful hotels and resorts.
  • Hotel rating systems, star classification, and guest ranking.

• Module 4: Overcoming Obstacles to Regional Tourism Growth

  • Administrative obstacles and restrictive laws across Arab countries.
  • Foundations for building successful tourism projects.
  • Attracting tourist flow to the Arab region despite these obstacles.

• Module 5: Marketing and Reshaping the Region's Tourism Image

  • Marketing and advertising strategies for Arab tourism.
  • Reshaping perceptions of the region through promotional campaigns.
  • Communicating the Arab world's tourism attractions internationally.

• Module 6: Employment and Human Capital in Tourism

  • Employment practices and workforce planning in the tourism sector.
  • Motivating employees to deliver a stronger guest experience.
  • Winning and retaining customers through a trained workforce.