A hotel with great service can still sit half-full if nobody outside its walls knows it exists. The Training Course in Marketing Strategies for Hotels and Tourism Enterprises, delivered by the Arab British Fellowship Training Academy, is built around that gap — turning marketing know-how into occupancy and bookings for hotels, resorts, and travel businesses.

The course works through the fundamentals of marketing and media, then applies them directly to hospitality: connecting promotion to hotel development, positioning tourism services in a competitive market, and using both traditional and emerging tools to keep a property visible to the travelers who matter.

Who Should Attend?

• Managers and owners of hotels, resorts, and tourism establishments.
• Media and promotional staff in hotels and tourism companies.
• Front office and reception teams involved in guest-facing promotion.
• Investors and tour operators looking to grow hotel and tourism revenue.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Apply core marketing principles to a hotel or tourism business.
• Connect promotion directly to hotel and destination development.
• Use digital tools and social media to reach travelers.
• Read tourism market data, statistics, and plans to guide decisions.
• Balance client expectations with the establishment's marketing goals.

• Module 1: Marketing and Media Fundamentals

  • Core definitions of media methods relevant to hospitality.
  • General principles and concepts of marketing.
  • Major fundamentals and elements that any marketing plan rests on.

• Module 2: Linking Promotion to Hotel and Tourism Development

  • How promotion drives hotel and destination development.
  • The direct link between tourism marketing and sector growth.
  • Marketing methods tied specifically to tourism development goals.

• Module 3: Technology's Impact on Hotel and Tourism Marketing

  • How technological development is reshaping tourism promotion.
  • New tools changing how hotels reach and convert guests.
  • Keeping a marketing plan current as tools evolve.

• Module 4: Media's Role in the Tourism Industry

  • Media's broader role in shaping the tourism industry.
  • Coordinating media coverage with hotel marketing goals.
  • Using media relationships to support long-term visibility.