Every country today is racing to attract more tourists, yet for every destination that pulls it off there's another whose marketing strategy quietly failed – the difference rarely comes down to budget, but to how well the strategy is designed and executed.

This training course by the Arab British Fellowship Training Academy studies both sides of that story: why some tourism and hotel marketing strategies succeed while others don't, and how professionals can apply proven global approaches – from digital marketing to social media promotion – to their own hotel or tourism project.

Who Should Attend?

• Hotel managers and owners, and supervisors of reception and front office departments.
• Owners and personnel of tourism establishments and facilities.
• Professionals wishing to run hotels and tourism facilities in a more professional way.

Course Objectives:

By the end of the course, participants will be able to:

• Manage hotels systematically using professional methods, and train staff to handle tourist needs from reception to departure.
• Develop the concept and framework of hotel functions, and generate new ideas to support their own tourism projects.
• Deal effectively with tourists of different cultures and nationalities.
• Apply modern marketing channels and methods to grow tourism projects under a successful marketing strategy.
• Balance guest satisfaction with marketing functions, and market a hotel through its reception strategy and code of conduct.

• Module 1: Foundations of Global Tourism Marketing Strategy
  • Concept, requirements and types of tourism marketing strategy.
  • Offensive and defensive marketing strategies and when each applies.
• Module 2: Building a Successful Marketing Plan
  • Developing a marketing plan based on the tourism development process.
  • Framing hotel functions around that plan's objectives.
• Module 3: Managing Hotels and Facilities Systematically
  • Training staff to manage a tourism facility in a systematic, professional manner.
  • Balancing guest satisfaction with marketing functions.
• Module 4: Guest-Centred Service Across Cultures
  • Training hotel staff to deal with tourists regardless of culture or nationality, from reception to departure.
  • Marketing a hotel through its reception strategy and staff code of conduct, to build a positive image.
• Module 5: Modern and Digital Marketing Channels
  • Non-traditional marketing methods, including websites and social media management.
  • Introducing the latest marketing channels for tourism projects.
• Module 6: Delivering Distinctive, Non-Traditional Services
  • Basic needs and services that must be available within a tourism facility.
  • Achieving excellence and uniqueness through non-traditional quality services that make a destination sought after.