People now shop from their living rooms, compare prices in seconds, and expect a business to sell online whether or not that business is ready for it. This training course from the Arab British Fellowship Training Academy is built for anyone who wants to understand the different forms e-commerce takes, and how to put them to work in growing a business.

That shift in buying behaviour has reshaped retail, services and the way people make purchase decisions altogether — and the pressure on companies to sell and market through the internet is only expected to grow. Selling through a website remains the fastest way to reach customers worldwide, and this course walks through the multiple e-commerce forms that make that possible.

What You Will Know by the End of the Course

• How online trading brings in more customers while cutting the cost of traditional retail sales.
• How to promote products and services through direct sales and clear customer information.
• Why direct, two-way contact with customers matters, and how the e-market and its various forms are shaped.
• The difference between business-to-business and business-to-consumer trade.

Who Should Attend

• Marketing managers in medium-sized companies.
• Entrepreneurs building or planning an e-commerce project.
• Anyone interested in e-commerce and e-marketing.

Module 1: Understanding E-Commerce

• Definition, models and different forms of e-commerce.
• Business-to-business versus business-to-consumer trade.

Module 2: E-Commerce’s Impact on Business and the Economy

• The impact of e-business on companies and on the global economy.

Module 3: Marketing and Customer Service Online

• Marketing and product promotion, and how to handle customer service electronically.

Module 4: Challenges Facing E-Commerce

• The main challenges that e-commerce businesses face today.

Course Delivery

• Theoretical training on the foundations and rules of e-commerce.
• Practical training on setting up e-commerce operations, delivered individually or in groups.

Certificate

Participants receive a certificate accredited by the official bodies in the host country upon completion.