Watch a seller try to close a deal, and you will often see them give in to the customer in every possible way — absorbing small losses just to get a signature — without realizing that bargaining power, not concessions, is what actually drives a negotiation. This Training Course on Designing a Winning Negotiation Strategy from the Arab British Fellowship Training Academy starts from that everyday mistake and builds toward the mindset of an experienced negotiator.

Delivered through an integrated, comprehensive scientific curriculum by expert negotiators, the course shows why many businessmen in the Arab world underestimate their own negotiating ability, and how negotiating power plays a central role in every type of negotiation — political or economic alike.

Who Should Attend:

• Owners of companies wishing to adopt a structured negotiation system.
• Heads of negotiating teams in commercial companies.
• Department managers in companies that adopt negotiating management.
• Staff in the Department of External Relations.

By the End of the Course, Participants Will Be Able To:

• Deal with competitors on a negotiated basis and use negotiation skills to close deals professionally.
• Solve problems and disputes through negotiation rather than confrontation.

• Module 1: Negotiation Fundamentals and Why Bargaining Power Matters

  • The basics of negotiation and its positive impact on daily life and business
  • Types of negotiation techniques, and how negotiating power resolves conflicts and drives profitable deals

• Module 2: Preparing to Negotiate: Research and Goal-Setting

  • Taking the time to research and reflect on the factors that will shape the negotiation
  • Investigating the other party and your own field, and setting precise negotiation goals

• Module 3: Knowing Your Position Before You Sit at the Table

  • Identifying whether your preferred negotiating style is cooperative or competitive
  • Studying the strengths and weaknesses of your position through SWOT analysis
  • Defining the basic rules you want to secure from the negotiation

• Module 4: Mapping the Negotiation Before It Starts

  • Brainstorming by imagining how the negotiation process will unfold
  • Developing ideas through a scenario built on the Frayer model
  • Comparing negotiation styles and approaches, and analyzing negotiating power

• Module 5: Building and Evaluating Your Negotiation Plan

  • Finding common ground with the other party
  • Organizing the information you have generated in one place, and pinpointing what to focus on during the negotiation
  • Evaluating the plan before execution

• Module 6: Learning From Advanced Models and Real Practice

  • A comprehensive review of successful negotiation methods
  • Reviewing advanced negotiation plan models through a hands-on workshop
  • Practical applications and real deal scenarios

Dates and Venues:

• Arab British Fellowship Training Academy has centers spread across more than 30 countries worldwide, so you can attend the training at the center of your choice.

Delivery Formats:

• One-to-one training.
• Intensive, hands-on training.
• Group training at Academy premises.

What You Get:

• All participants receive an internationally accredited certificate from the Arab British Fellowship Training Academy upon completing the course.