A single mishandled introduction or an awkwardly worded official letter can undo weeks of careful relationship-building. This is exactly the gap the Training Course on Mastering Protocol, Etiquette and Professional Conduct from the Arab British Fellowship Training Academy is built to close, giving professionals the practical know-how to move confidently through formal correspondence, meetings, official events, and cross-cultural encounters.

Rather than treating protocol as a set of rigid rules, the course frames it as a working toolkit: how to write and respond to official letters and emails, how to prepare for and behave inside meetings, how to host guests and public figures with the right level of formality, and how to adjust all of the above when the audience comes from a different culture. Participants leave with habits they can apply the next working day, not just theory to remember.

Who Should Attend?

• Executives and teams who represent their organisation in formal communication.
• Public relations and foreign affairs staff.
• Employees of international companies and organisations.
• Anyone who wants to sharpen their protocol and etiquette skills for work and public events.

What You Will Be Able to Do

• Apply protocol and etiquette principles with confidence in formal situations.
• Handle important guests and officials appropriately in both work and event settings.
• Project a professional image through everyday conduct.
• Adapt protocol to different cultures with sensitivity and awareness.
• Plan and attend official events and occasions in ways that strengthen client and partner relationships.
• Build lasting professional relationships by applying protocol consistently.

Module 1: Why Protocol and Etiquette Matter at Work

• What protocol means in a professional setting, and how it differs from etiquette.
• The effect of protocol on professional and personal relationships.
• Core standards of professional behaviour and courtesy.
• Respecting cultural values as part of everyday workplace conduct.

Module 2: Formal and Informal Protocol in Practice

• Protocol for official correspondence versus public events.
• How protocol differs between local and international organisations.
• Choosing the right level of formality for the situation.

Module 3: Official Correspondence, Letters and Email

• Core rules for writing formal letters and addressing them correctly.
• Choosing the right tone, style and timing for official documents.
• Professional email writing: structure, attachments and handling sensitive content.

Module 4: Running and Attending Official Meetings

• Planning a meeting: objectives, roles and responsibilities.
• Active listening and professional conduct during discussion.
• Punctuality, giving feedback politely, and handling disagreement.

Module 5: Organising Official Events and Hosting Guests

• Setting objectives, timing and venue for an official event.
• Coordinating invitations and managing attendee lists.
• Etiquette for official parties, celebrations and guest interaction.

Module 6: Protocol with Public Figures and VIP Guests

• Showing appropriate respect and appreciation for officials.
• Presenting gifts and congratulations at official occasions.
• Handling high-profile interactions with tact and finesse.

Module 7: Protocol Across Cultures and International Settings

• Key differences in protocol between cultures and regions.
• Adapting behaviour respectfully in international meetings.
• Practical principles for managing relationships across borders.