Tourism now accounts for more than 6% of the world's total economic output, and that single fact explains why an entire academic and professional discipline has grown around it, taught today in dedicated colleges and tourism institutes worldwide.

Delivered through our academic branches by experienced instructors, this training course examines how tourism economics matured into its own field, particularly from the second half of the twentieth century onward, alongside the parallel rise in attention to hotel quality and visitor services across the globe.

Course Objectives

• Assess tourism's role in job creation and its impact on a country's balance of payments.
• Explain how tourism activity feeds into national development goals and regional economic and social balance.
• Define the tourism market, its segments, and the main types of tourists within it.
• Analyze tourism demand, its defining characteristics, and its main drivers.
• Identify the practical advantages and drawbacks tourism brings to an economy.
• Build the core professional skills needed to work within the tourism sector.

Who Should Attend

• Project managers.
• Tourism development officials, in government and in travel and tourism companies alike.
• Postgraduate students and researchers with an interest in the sector.
• Tourism enthusiasts and employees working across the tourism industry.

Arab British Fellowship Training Academy offers courses and professional training on tourism management, its functions and departments, methods of development, and crisis management.

Module 1: The Tourism Market — Structure, Segments, and Demand

1. Concept and evolution of the tourism market.
2. Market segmentation and the major types of tourists.
3. Key elements and trends shaping tourism demand.

Module 2: Understanding Tourism as an Industry

1. Definition and types of tourism.
2. How different tourism types have evolved over time.
3. Benefits and drawbacks of tourism as an economic activity.

Module 3: Tourism's Role in National Development

1. Tourism as a driver of national development issues.
2. Tourism's contribution to economic and social balance between regions.
3. Tourism's role in job creation, and its effect on the balance of payments, employment, and training.