Every culture has its own social code, yet the human need for genuine warmth, forgiveness, and respectful eye contact is universal. The Arab British Fellowship Training Academy built this training course on Courtesy and Social Etiquette around that shared ground, and applied it to modern professional life.

Drawing on internationally recognised protocol standards, the course equips participants — especially those in public relations — with the tools to bridge cultural gaps, welcome others warmly, and represent their organisation with grace in any setting.

By the End of This Course, Participants Will Be Able To:

• Understand the foundational concepts and principles of the art of etiquette.
• Connect etiquette practices to warmth, forgiveness, and genuine social exchange.
• Apply eye-contact techniques and other non-verbal cues that build trust.
• Represent their organisation professionally with VIPs and guests at events.
• Adopt contemporary public relations approaches suited to different audiences.

Who Should Attend?

• Human resources department managers.
• Staff working in training and human resource development.
• Public relations managers.
• Employees in corporate public relations and media departments.
• Recent graduates entering the job market.
• Anyone interested in developing their etiquette skills.

Module 1: The Social Value of Warmth and Forgiveness

• The concept, types, and importance of etiquette
• The role of a cheerful face, forgiveness, and mutual visits in strengthening ties

Module 2: Non-verbal Communication — Eye Contact and Body Language

• Eye-contact mechanisms and their impact on trust
• Reading body language, posture, and movement

Module 3: Greetings, First Impressions, and Introductions

• Secrets of a strong first impression
• Proper introductions, greetings, and handshake etiquette

Module 4: Hosting and International Protocol

• Dealing with VIPs and guests at various events
• Qualities of an ideal host and guest
• Public conduct and behaviour in social life

Module 5: Personal Presentation and Dining Etiquette

• Table manners
• Clothing, colour choices, and elements of elegance
• Dress essentials for professional occasions

Module 6: Turning Etiquette into Everyday Confidence

• Applying etiquette across different social situations
• Simplifying etiquette concepts for daily behaviour
• Techniques to build self-confidence and self-development

Course Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, and Denmark, in addition to Australia and the United States, at a time and place that fits your schedule.

Delivery Formats:

• Group training at the Academy's centres
• One-to-one training
• Field and practical training following an advanced curriculum
• Theoretical training in dedicated halls within the Academy

Upon completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.