First impressions form within seconds, and in professional settings the way a person greets, listens, and carries themselves often matters as much as their technical skills. This is exactly the gap that the Arab British Fellowship Training Academy addresses through its training course on Etiquette and Professional Presence.

Rather than treating etiquette as a set of rigid rules, this course frames it as a practical communication tool grounded in internationally recognised protocol standards, helping public relations staff, new graduates, and anyone in a client-facing role build genuine rapport across different cultures and settings.

By the End of This Course, Participants Will Be Able To:

• Apply the core concepts and principles of professional etiquette in daily interactions.
• Simplify etiquette concepts and connect them to everyday individual behaviour.
• Practise etiquette rules confidently in both the workplace and general social life.
• Use contemporary public relations and communication approaches suited to each context.
• Handle VIPs and guests professionally across different types of events and occasions.
• Build genuine, respectful relationships through courteous behaviour and mutual consideration.

Who Should Attend?

• Human resources department managers.
• Staff working in training and human resource development.
• Public relations managers.
• Employees in corporate public relations and media departments.
• Recent graduates entering the job market.
• Anyone interested in developing their etiquette skills.

Module 1: Why Etiquette Shapes First Impressions

• The psychology behind first impressions and how they form
• Secrets of making a strong first impression
• The concept, types, and importance of etiquette

Module 2: Conversation and Body Language Essentials

• Etiquette of speaking and active listening
• Reading body language and avoiding the wrong gestures
• Eye contact and its role in building trust
• Dos and don'ts of conversation etiquette

Module 3: Greetings, Introductions, and the Handshake

• Correct introductions and greeting styles
• Proper handshake technique, and reading people through it
• Etiquette when meeting others and making introductions

Module 4: Hosting, Guests, and VIP Protocol

• Skills and art of dealing with VIPs and guests at events
• Qualities of an ideal host and an ideal guest
• Behaviour in public places and general social life

Module 5: Table Manners and Personal Presentation

• Dining and table etiquette
• The art of choosing clothing and colours
• Impressions that affect personal elegance
• Dress essentials for men and women at professional occasions

Module 6: Applying Etiquette to Everyday Confidence

• How to behave in varied social situations
• Simplifying etiquette concepts and linking them to daily behaviour
• Techniques for building self-confidence through etiquette
• How to build lasting relationships

Course Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, and Denmark, in addition to Australia and the United States, at a time and place that fits your schedule.

Delivery Formats:

• Group training at the Academy's centres
• One-to-one training
• Field and practical training following an advanced curriculum
• Theoretical training in dedicated halls within the Academy

Upon completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.