Plenty of programmes can list everything they did. Far fewer can prove what actually changed because of it, and fewer still can put a number on the return. This Training Course in Impact Evaluation and ROI Measurement from the Arab British Fellowship Training Academy is built for that gap. Participants learn to move past activity counts and into real evaluation: connecting strategic objectives to measurable outcomes, and outcomes to a return that finance teams and boards will actually accept.

The course walks through the full evaluation cycle, from choosing the right indicators, to collecting reliable data, to applying recognised ROI models such as the Jack Phillips methodology, and finishes with turning results into a report that supports real decisions. It's built for anyone whose job depends on proving that spending on a programme, project, or initiative actually paid off.

Who Should Attend?

• Programme and project managers across public and private sectors.
• Strategic planning and performance-monitoring officers.
• Training, development, and HR managers.
• Professionals specialised in institutional performance measurement and process improvement.

What You'll Be Able to Do

• Tell outputs, outcomes, and real impact apart, and explain why the difference matters.
• Design indicators that are actually measurable and linked to strategic goals.
• Apply ROI methodology, including the Jack Phillips model, to programmes and initiatives.
• Collect and analyse evaluation data while managing bias and reliability issues.
• Build evaluation and ROI reports that hold up in front of management.

Module 1: Why "We Did a Lot" Isn't Proof of Impact

• The real difference between outputs, outcomes, and impact
• Why impact evaluation matters across the whole project lifecycle
• Direct impact versus indirect, and why both count

Module 2: Choosing the Right Evaluation Approach

• Formative versus summative evaluation
• Quantitative and qualitative methods, and when to combine them
• Timing an evaluation so it actually informs decisions

Module 3: Building Indicators That Actually Measure Something

• What makes an indicator useful rather than just measurable
• Designing KPIs that are trackable in practice
• Linking every indicator back to a real objective

Module 4: Collecting Data You Can Trust

• Interviews, surveys, and records as core data sources
• Balancing quantitative and qualitative analysis
• Spotting and correcting for bias in the data

Module 5: What ROI Really Means in a Programme Context

• Understanding ROI outside a pure profit context
• Why organisations bother measuring the ROI of training and initiatives
• Value versus cost: what's actually being compared

Module 6: Doing the Maths: ROI Formulas in Practice

• The Jack Phillips model, explained with real numbers
• Worked examples of the ROI formula
• Using the result in feasibility decisions

Module 7: From Raw Data to Financial Impact

• Connecting evaluation results to financial outcomes
• Calculating direct and indirect costs
• Putting a financial value on non-monetary outputs

Module 8: Presenting Results So Leadership Acts

• Structuring a professional evaluation report
• Using tables and charts that clarify rather than clutter
• Writing recommendations and presenting value to stakeholders

Module 9: Making Evaluation Part of How You Work

• Using results to actually improve the programme
• Boosting spending efficiency and sustaining impact
• Embedding evaluation into organisational culture, not just year-end reports