The Arab British Fellowship Training Academy offers this training program on Strategic Planning Systems and Activation Methods, designed to equip participants with the practical and organizational dimensions of strategic planning and help them effectively apply strategic concepts within their institutions.

The program explores strategic planning as an integrated approach to building a future vision, formulating objectives, and defining implementation paths systematically. It also highlights the role of leadership in activating strategic plans and turning them into tangible results.

This program aims to enhance the intellectual and operational capabilities of senior and middle management by providing a deeper understanding of the link between planning and institutional performance, and distinguishing between theoretical frameworks and practical applications in corporate strategy management.

Who Should Attend?

• Executives and members of senior management.
• Strategic planning and business development officers.
• Department heads in public and private institutions.
• Consultants working in planning and institutional development.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the fundamental principles of strategic planning systems and their institutional applications.
• Learn the steps for developing a strategic plan, including formulating vision, mission, and values.
• Master tools for analyzing the internal and external environment of the organization.
• Connect the strategic plan to operational and execution objectives.
• Apply effective methods for activating and implementing strategic plans within the institution.

• Introduction to Strategic Planning Concepts
  • Difference between strategic planning and operational planning.
  • Core elements of strategic planning.
  • Importance of strategic planning in modern institutions.
• Stages of the Strategic Process
  • Analysis, evaluation, and execution.
  • Relationship between vision, mission, and values.
  • Logical sequence for building the strategy.
• External Environment Analysis Tools
  • PESTEL analysis.
  • Porter’s Five Forces.
  • Forecasting future opportunities and challenges.
• Internal Environment Analysis
  • Resources, capabilities, and systems.
  • Internal assessment using SWOT.
  • Identifying strengths and areas for improvement.
• Formulating Vision, Mission, and Organizational Values
  • Characteristics of a successful vision.
  • Role of the mission in guiding policies.
  • Importance of values in shaping organizational culture.
• Defining Strategic Objectives
  • Characteristics of SMART objectives.
  • Setting Key Performance Indicators (KPIs).
  • Linking objectives to expected outcomes.
• Stages of Strategic Plan Activation
  • Translating strategy into actionable plans.
  • Assigning responsibilities and resources.
  • Developing timelines for implementation.
• Strategic Monitoring and Evaluation
  • Continuous monitoring mechanisms.
  • Tools for interim and final evaluation.
  • Adjusting strategy according to changing conditions.
• Role of Leadership in Strategic Implementation
  • Motivating and guiding teams.
  • Managing change and achieving organizational alignment.
  • Leading organizational culture towards objectives.
• Challenges Facing Strategic Planning
  • Resistance to change within the organization.
  • Weak internal and external communication.
  • Gap between planning and execution.