Boards are asking the same question in nearly every sector right now: what does Generative AI actually mean for us, beyond the headlines? This introductory training course from the Arab British Fellowship Training Academy is built to answer that question at the level executives operate at — strategic, not technical — giving business leaders a working grasp of what GenAI is, how it differs from earlier AI models, and where it genuinely changes competitive advantage.

Rather than starting with definitions, the course anchors itself in business impact first: process automation, product development, marketing, and customer experience are used as the entry point into the underlying concepts. From there, attendees move into the governance side of the picture — transparency, bias, data privacy, and regulatory compliance — and into the practical work of building a GenAI roadmap that ties directly to corporate objectives.

Case studies from multiple sectors, combined with hands-on exposure to leading GenAI tools, give participants a grounded view of what adoption looks like in practice. By the close of the programme, executives leave equipped to make investment calls, guide talent development, and steer their organisations through a GenAI-shaped competitive landscape with confidence rather than guesswork.

Course Objectives

By the end of the course, attendees will be able to:

• Explain core Generative AI concepts and how they differ from traditional AI.
• Assess where GenAI creates real opportunity — and real risk — for their specific business.
• Build an organisation-appropriate ethical framework for GenAI use.
• Make more informed calls on GenAI funding and investment.
• Lead a transformational GenAI initiative at the top-management level.

Who Should Attend?

• CEOs and Managing Directors
• Senior Executives
• Board Members
• Business Unit Leaders
• Department Heads
• Innovation and Digital Transformation Officers
• Technology Strategists and CIOs
• Decision-makers in finance, healthcare, retail, logistics, and more

Module 1: What GenAI Actually Changes for Business

• Automating operations, and where it pays off fastest
• Reshaping customer service, product design, marketing, finance, and HR

Module 2: GenAI vs Traditional AI — The Concepts Leaders Need

• Definitions and key differences between traditional AI and GenAI
• History, evolution, and where the technology is heading

Module 3: Turning GenAI into a Strategy, Not Just a Pilot

• Aligning GenAI initiatives with business objectives
• Spotting genuine use cases inside your organisation
• Choosing and integrating the right tools and platforms (e.g., ChatGPT, DALL·E, GitHub Copilot)

Module 4: Governance, Risk, and Responsible AI

• Responsible AI principles
• Mitigating bias, misinformation, and misuse
• Data privacy, security, and compliance

Module 5: Leading the Change

• Building a GenAI-ready culture and managing resistance
• Upskilling teams and setting a realistic roadmap
• Measuring impact and ROI

Module 6: What Works in Practice: Sector Case Studies and Lessons Learned

• Real examples from finance, retail, healthcare, and logistics
• Common factors behind successful GenAI adoption