Managing a product roadmap and leading the people who build it are two different jobs, and the gap between them is where a lot of talented product managers get stuck. Leadership in this context means aligning engineers, designers, marketers and executives who do not report to you around a single product vision — and doing it without losing momentum every time priorities collide. This course is built around that specific challenge.

Delivered by Arab British Fellowship Training Academy as part of its Product Management Courses, the programme covers stakeholder management, cross-functional communication, and leading agile teams through real product decisions. Participants leave with the practical tools to resolve conflict, keep teams motivated, and drive product excellence in organisations where authority is earned, not assigned.

• Distinguish product leadership from day-to-day product management.
• Build and communicate a product vision that a cross-functional team can rally around.
• Manage stakeholder expectations and influence decision-makers without formal authority.
• Strengthen communication between product, engineering, marketing and executive teams.
• Lead agile teams through sprint planning and continuous delivery.
• Make strategic product decisions using customer and business evidence.
• Resolve cross-functional conflict and keep teams motivated under pressure.
• Build a high-performance product culture focused on customer value.

Target Audience

This course is suitable for:

• Product Managers and Senior Product Managers
• Product Owners, Directors and Heads of Product
• Business and Project Managers
• Agile Team Leaders and Engineering Managers
• Marketing Managers and Innovation Leaders
• Professionals preparing for product leadership roles

Module 1: Management vs Leadership in Product Roles

• Principles of product leadership
• Responsibilities that come with the role
• Developing a product vision worth following

Module 2: Rallying a Cross-Functional Team

• Team structures and collaboration patterns
• Building trust and accountability across disciplines
• Managing team performance without direct authority

Module 3: Managing Stakeholders and Influence

• Identifying and prioritising key stakeholders
• Managing expectations across the business
• Influencing decision-makers

Module 4: Communicating Like a Leader

• Presenting a product vision persuasively
• Executive reporting techniques
• Facilitating productive, decision-oriented discussions

Module 5: Leading in Agile Environments

• Leadership responsibilities in agile teams
• Supporting sprint planning and delivery
• Embedding continuous improvement

Module 6: Making the Call: Strategic Product Decisions

• Prioritisation techniques under uncertainty
• Customer-focused decision-making
• Managing roadmap trade-offs and risk

Module 7: Handling Conflict and Keeping Teams Motivated

• Resolving cross-functional conflict
• Coaching and mentoring product professionals
• Sustaining motivation in high-pressure teams

Module 8: Scaling Toward Product Excellence

• Measuring what leadership actually achieves
• Building a culture of continuous improvement
• Long-term product strategy and organisational growth