Every organisation running more than one product eventually faces the same question: which products deserve more investment, and which are quietly draining resources? Getting that decision wrong is expensive. This course builds the discipline of Product Portfolio Management — a structured way to evaluate, prioritise, and optimise product investments so that every product in the portfolio earns its place and contributes to sustainable business growth.

Delivered by Arab British Fellowship Training Academy as part of its Product Management Courses under the Management category, the programme covers portfolio analysis, prioritisation frameworks, investment planning, governance, and risk management, giving participants practical tools for selecting the right initiatives, aligning the portfolio with corporate goals, and making informed decisions that maximise value.

What You Will Be Able to Do

• Understand the principles and importance of Product Portfolio Management
• Conduct effective portfolio analysis using recognised strategic frameworks
• Evaluate product performance across financial, customer, and market dimensions
• Prioritise products based on strategic value, risk, and organisational capacity
• Develop a portfolio strategy aligned with corporate vision and long-term growth
• Apply governance frameworks and assess investment opportunities using financial evaluation methods
• Balance innovation initiatives with operational and commercial priorities
• Allocate resources across multiple products and monitor portfolio performance with relevant KPIs

Who Is This Course For?

• Product Managers, Senior Product Managers, and Portfolio Managers
• Product Owners and Business Development Managers
• Strategy Managers and Innovation Managers
• Project Managers and PMO Professionals
• Commercial Managers and Marketing Directors
• Business Analysts and Operations Managers
• Executives responsible for product strategy and investment decisions
• Entrepreneurs managing multiple products or services

Module 1: The Real Cost of Getting Product Priorities Wrong

• Prioritisation methodologies and value-versus-effort analysis
• Strategic alignment scoring and opportunity assessment
• Decision-making models for prioritising products

Module 2: What Portfolio Management Actually Involves

• Fundamentals of Product Portfolio Management and its business value
• Product portfolio structures and strategic portfolio thinking
• Roles and responsibilities in portfolio management

Module 3: Analysing the Portfolio You Already Have

• Portfolio analysis frameworks and product performance evaluation
• Assessing market attractiveness and competitive positioning
• Product lifecycle assessment within the portfolio

Module 4: Deciding Where the Money Goes

• Investment evaluation principles and business case development
• Budget allocation and return on investment analysis
• Financial planning for portfolios

Module 5: Governance — Who Decides and How

• Governance structures and portfolio review processes
• Executive decision frameworks and risk oversight
• Performance accountability

Module 6: Aligning the Portfolio with Business Strategy and Growth

• Linking product portfolios with business strategy and strategic roadmapping
• Innovation portfolio management and growth planning
• Resource optimisation across the portfolio

Module 7: Managing Risk and Balancing Innovation with Core Products

• Portfolio risk identification and product dependency management
• Scenario planning and capacity management
• Balancing core versus emerging products for sustainable growth and long-term competitive advantage

Module 8: Measuring Performance and Putting It into Practice

• Portfolio KPIs, dashboards, and value measurement
• Continuous portfolio improvement and executive reporting
• Practical workshop: real-world case studies, prioritisation simulations, governance scenarios, and developing a complete Product Portfolio Management plan