Markets shift faster than annual plans can keep up with, which is why the product teams that win are the ones that can adapt without losing direction. This training course from Arab British Fellowship Training Academy builds that capability directly, training participants to manage products using Scrum, Lean, and Agile practices so that customer needs are translated into valuable, continuously improving products rather than static requirement documents.

The programme works through Agile principles and Scrum practices as applied tools for product planning, prioritisation, and lifecycle management — not just theory. Participants build a clear product vision, learn to manage a product backlog, and improve coordination between product teams and stakeholders. Alongside this, the course covers performance measurement, waste reduction, and faster value delivery, giving organisations a repeatable way to respond to market changes and strengthen product outcomes through continuous improvement.

Who Should Attend?

• Product managers and product development team leaders
• Professionals working in project and programme management who use Agile practices
• Business development, innovation, technology, and marketing professionals involved in product development
• Executives and professionals seeking to apply Scrum, Lean, and Agile practices to improve product outcomes

Knowledge and Benefits

By the end of the programme, participants will be able to:

• Understand the fundamental principles of Agile product management and their role in product development
• Apply Scrum and Lean practices throughout the product life cycle
• Establish a product vision and prioritise initiatives based on customer needs and business value
• Manage the product backlog and coordinate effectively between development teams and stakeholders
• Use performance indicators and continuous improvement approaches to increase delivery efficiency and reduce waste

Module 1: Why Agile Product Management Changes the Game

• The concept of Agile product management and its core principles
• Differences between traditional and Agile approaches to product management
• The role of value, customers, and adaptability in product management

Module 2: Scrum and Lean Foundations for Product People

• Scrum principles and key components
• The concept of Lean and its importance in reducing waste
• The relationship between Scrum, Lean, and Agile product management

Module 3: Vision, Customer Needs and the Product Backlog

• Developing a clear product vision and aligning it with organisational objectives
• Identifying customer segments, their needs, and unmet problems the product should solve
• Translating customer needs into product backlog items, structured and prioritised by value, risk, and effort

Module 4: Prioritising, Planning and Managing Change

• Approaches to prioritising products and features, balancing customer value with business objectives
• Developing a product roadmap and planning releases around it
• Identifying risks and responding to changes in requirements and market conditions

Module 5: Delivering with Scrum: Sprints, Teams and Stakeholders

• Scrum roles and responsibilities in product development
• Sprint planning, progress management, and sprint reviews
• Identifying stakeholder roles and expectations, and improving communication and coordination with them

Module 6: Lean Thinking, MVPs and Validating Value

• Identifying sources of waste in product development and improving workflow
• Shortening the time required to deliver value to customers
• Defining the Minimum Viable Product (MVP) and the minimum features needed to deliver value
• Using feedback to guide product development

Module 7: Measuring, Learning and Continuously Improving

• Defining appropriate product performance indicators and measuring customer value and satisfaction
• Analysing results to support product-related decisions
• Identifying opportunities to improve processes and building a culture of continuous learning

Module 8: Agile Leadership: Building Teams That Deliver

• The role of leadership in supporting an Agile work environment
• Building collaborative, self-organising product teams and promoting accountability and transparency
• Selecting the Agile practices that fit the product and organisational context
• Connecting Agile practices to business outcomes and sustainable product success