Plenty of organisations have a strategy document — far fewer can show how that document actually changed what people do day to day. Closing that gap is what separates institutions that talk about excellence from ones that achieve it.

This programme by the Arab British Fellowship Training Academy builds participants' capability across three connected disciplines: strategic thinking, total quality management, and institutional excellence, benchmarked against international standards.

Using recognised frameworks such as the Balanced Scorecard and the EFQM Excellence Model, participants learn to translate organisational vision into measurable plans, embed continuous improvement into daily operations, and build a culture where excellence and innovation are the norm rather than the exception.

Who Should Attend?

• Executive managers, department heads, and organisational development staff.
• Planning, quality, and continuous improvement officers.
• Project management professionals involved in institutional change.

What You Will Be Able to Do

By the end of the programme, participants will be able to:

• Analyse an organisation's internal and external environment and build a strategic plan around it.
• Translate strategy into operational plans and effective execution.
• Apply Total Quality Management (TQM) principles and tools to improve service quality.
• Use institutional excellence models such as EFQM to measure performance and drive continuous improvement.

Module 1: Strategic Foundations — From Analysis to Priorities

• The concept and importance of strategic planning, vision, mission, and organisational values.
• Analysing the internal and external environment (SWOT).
• Setting strategic priorities based on that analysis.

Module 2: Turning Strategy into Execution

• Building the organisational strategy.
• Translating strategy into operational plans.
• Defining and tracking Key Performance Indicators (KPIs).

Module 3: Managing Strategic Risk

• The concept of risk management and how it connects to strategy.
• Identifying and analysing organisational risks.
• Risk response strategies and integrating risk into strategic planning.

Module 4: Quality and Excellence — TQM and EFQM Combined

• Principles of Total Quality Management (TQM), and tools for quality improvement.
• Customer satisfaction and service quality as performance drivers.
• The EFQM Excellence Model, its criteria, and how to apply excellence standards in practice.

Module 5: Measuring and Improving Performance

• Performance measurement concepts and the Balanced Scorecard (BSC).
• Linking performance to strategic objectives, and using data to guide decisions.
• Continuous improvement: the PDCA cycle and Business Process Reengineering (BPR).

Module 6: Leading Strategic Change

• The role of leadership in implementing strategy.
• Managing organisational change effectively.
• Understanding resistance to change and how to handle it.