A customer walking into a pharmacy or health retail outlet isn’t just buying a product — they’re often anxious, unwell, or confused about medication instructions. How staff handle that moment shapes trust long after the sale.

Held by the Arab British Fellowship Training Academy, this Customer Service in Health Retail course equips pharmacy staff, retail health professionals, and managers with the communication, patient-centred care, and digital engagement skills needed to turn everyday interactions into lasting patient trust.

Who Should Attend?

• Pharmacy staff — pharmacists, technicians, and assistants — refining their patient-facing skills.
• Retail health professionals and sales associates working in pharmacies or health product outlets.
• Health retail managers overseeing customer service programmes and store operations.
• Healthcare educators and trainers building customer experience content.
• Entrepreneurs and business owners running or launching health retail businesses.

Knowledge and Benefits

By the end of the course, participants will be able to:

• Strengthen patient education and counselling to guide customers through OTC products, medications, and health consultations.
• Manage customer feedback and build lasting relationships through personalised health service.
• Design and apply strategies that increase customer satisfaction and patient loyalty.
• Refine pharmacy operations and counselling to meet the highest service standards.
• Navigate pharmaceutical regulations, including compliance and Medication Therapy Management (MTM), so every interaction stays within legal and ethical bounds.

Module 1: Why Service Quality Defines Health Retail

• Unique customer expectations in health retail and how service shapes patient care and medication safety.
• The link between service quality and customer loyalty programmes.
• Professionalism, ethics, and building trust in every interaction.

Module 2: Communication Skills for Effective Patient Interaction

• Clear, empathetic communication for product recommendations and safety guidelines.
• Active listening techniques for addressing patient concerns.
• Patient education and counselling strategies.

Module 3: Patient-Centred Service in Practice

• Aligning services with patient needs, from personalised care to accurate medication provision.
• Engaging patients meaningfully to encourage loyalty and repeat visits.
• Recommending health and wellness products effectively.

Module 4: CRM, Marketing, and Digital Customer Engagement

• Managing retail health operations and customer engagement strategies.
• Using CRM tools to track preferences and purchase history for personalised service.
• Digital health services and customer feedback systems that support continuous improvement.

Module 5: Pharmacy Operations and Patient Safety

• Medication Therapy Management (MTM) as part of customer service.
• Medication safety, pharmacy compliance, and handling drug interaction concerns.
• Managing challenging situations and complaints with professionalism.

Module 6: Continuous Improvement and Service Innovation

• Evaluating service effectiveness and setting improvement strategies.
• Health retail innovations transforming the customer experience.
• Keeping service quality consistently at a high standard.