Most product roadmaps look great on paper and then collapse the moment a real customer complaint or a shifting market lands on the team's desk. That gap between planning theory and shipped value is exactly what this Product Leadership in SAFe programme from Arab British Fellowship Training Academy is built to close.

Rather than opening with definitions, the course starts from a practical question: how do product teams keep delivering value when priorities, customers, and markets keep moving? Attendees explore product strategy, horizontal alignment with value streams, and stakeholder-ready roadmaps as tools to answer that question, not as abstract theory.

Discovery work sits at the centre of the training: reading real user needs, segmenting markets, and building personas that actually shape decisions rather than sitting in a slide deck. From there, the programme connects that discovery to Lean Portfolio Management (LPM), showing how a single customer insight travels all the way up to portfolio-level investment decisions.

Attendees also work with the mechanics of prioritisation and delivery - Minimum Marketable Features (MMFs), Weighted Shortest Job First (WSJF) ranking, and Agile Release Trains (ART) - alongside innovation accounting, so that "is this working?" always has a measurable answer, not a guess.

What attendees walk away being able to do:

• Apply Agile Product Management principles inside the SAFe framework, from day-to-day backlog decisions up to portfolio alignment.
• Use Design Thinking and direct customer research - including personas and market segmentation - to keep products anchored in real user needs.
• Define and communicate a product vision and strategy that ties directly to business goals and strategic themes.
• Build, groom, and maintain a program backlog and roadmap, prioritising with Minimum Marketable Features (MMFs) and WSJF.
• Coordinate with Agile Release Trains (ARTs) to keep value delivery continuous through events such as PI Planning.
• Apply Lean Portfolio Management (LPM) and innovation accounting to judge product success with real metrics rather than assumptions.

Who Should Attend?

This course is ideal for:

• Product Managers and Product Owners
• Agile Coaches and Scrum Masters
• Solution Managers and Business Owners
• Project Managers transitioning into Agile product roles
• Portfolio Managers and Lean-Agile Leaders
• Anyone involved in product strategy, innovation, or agile development

How Will Attendees Benefit?

• Lead product development with confidence: combine Agile and SAFe principles to deliver measurable business value instead of just shipping features.
• Design around real customers: apply Design Thinking methods that keep solutions grounded in genuine user needs.
• Connect strategy to execution: build a vision, roadmap, and backlog that stakeholders can actually see themselves in.
• Make decisions on data: use innovation accounting and agile metrics to know what to keep, fix, or drop.
• Work better across teams: strengthen collaboration between Agile teams, stakeholders, and leadership through PI Planning and ART events.
• Deliver value continuously: prioritise with WSJF and ship MMFs incrementally instead of waiting for a "big bang" release.

Module 1: Why Strategy and Delivery Break Apart

• The Agile Product Manager's role inside SAFe
• Linking product vision to strategic themes
• Building a lean product strategy
• Aligning product goals with enterprise objectives

Module 2: Getting Inside the Customer's World

• Customer centricity as a working habit, not a slogan
• Market research and segmentation techniques
• Building and using personas
• Defining value propositions

Module 3: Turning Insight into a Roadmap

• Developing and maintaining the product roadmap
• Defining and refining epics, capabilities, and features
• Understanding Minimum Marketable Features (MMFs)

Module 4: Prioritising Under Pressure: WSJF and Backlog Grooming

• Ranking features with Weighted Shortest Job First (WSJF)
• Backlog grooming techniques
• Balancing stakeholder demands against team capacity

Module 5: Working the Release Train

• Engaging teams through PI Planning
• Supporting ART execution and continuous exploration
• Understanding release on demand
• Managing dependencies and risks across teams

Module 6: Proving It Worked: Innovation Accounting and Metrics

• Introduction to innovation accounting
• Setting and tracking agile metrics
• Applying lean startup thinking
• Improving through feedback loops