A marketing team that reviews its campaign every two weeks and adjusts based on real feedback is already doing something close to Agile - they just don't call it that. This Agile for Everyone course from the Arab British Fellowship Training Academy starts from that observation: Agile thinking is not owned by software teams, and this programme is built for HR, marketing, operations and any professional who wants a more flexible way of working, without needing a technical background.

Attendees get a plain-language walk through the Agile Manifesto, a comparison with traditional project management, and a practical map of Scrum, Kanban and Lean - enough to recognise which ideas are worth borrowing. The course then covers Agile roles and rituals translated for non-technical teams, how to build genuine cross-functional collaboration, and simple tools that keep the habit going long after the course ends.

• Recognise Agile thinking in everyday work, even outside software teams.
• Read the Agile Manifesto's values and principles in plain, non-technical language.
• Compare Agile and traditional project management, and know when each one fits.
• Get a working map of Scrum, Kanban and Lean without needing to master any of them fully.
• Translate Agile roles and rituals - stand-ups, retrospectives, sprint planning - into any department's context.
• Use simple tools such as Kanban boards to manage tasks and keep improvement going.

Target Audience

• Project managers starting the transition toward Agile
• Team leaders and supervisors improving collaboration
• Software developers and IT professionals new to Agile
• Product Owners and Business Analysts
• HR, marketing and operations professionals exploring Agile beyond software

Module 1: Agile Isn't Just for Software Teams

• A marketing or HR example of "working Agile" without knowing it
• What Agile actually changes about how a team works
• Where Agile came from, briefly

Module 2: The Values Behind the Practices

• Reading the Agile Manifesto without the jargon
• Collaboration, transparency and feedback as daily habits

Module 3: Agile Versus "How We've Always Done It"

• Waterfall vs Agile in plain terms
• Predictive planning vs adapting as you go
• When traditional planning is still the better choice

Module 4: A Quick Map of Scrum, Kanban and Lean

• What each framework is built for
• Borrowing practices without adopting a whole framework

Module 5: Roles, Rituals and Who Does What

• Product Owner, Scrum Master and team member, translated to any department
• Daily check-ins, planning sessions and retrospectives outside IT

Module 6: Building a Team That Works This Way

• What high-performing, cross-functional collaboration looks like
• Trust and transparency as the real foundation

Module 7: Tools, Habits and Keeping It Going

• Simple tools such as Trello or Kanban boards for non-technical work
• Making continuous improvement a habit, not a one-off project
• Measuring whether it's actually working