A negotiation is won or lost long before anyone signs anything — and a presentation lands or falls flat in the first ninety seconds. The Advanced Negotiation and Executive Presentation Impact Program from the Arab British Fellowship Training Academy puts both skills in one place, because in practice they are rarely used apart: the deal you negotiate is only as strong as the case you can present for it.

Participants work through the full arc of high-stakes professional interactions — preparing a negotiation position, reading the room, presenting with authority, and following up in a way that protects the relationship. The result is a toolkit for influence that works equally well across a boardroom table, a client pitch, or a cross-cultural deal.

Who Should Attend?

• Sales and business development professionals who negotiate and pitch regularly.
• Executives and managers representing their organisation in high-stakes discussions.
• Team leaders and consultants who need to influence without formal authority.
• Anyone looking to sharpen their impact in both negotiation and presentation settings.

Knowledge and Benefits:

By the end of the program, participants will be able to:

• Apply core negotiation principles and adapt their strategy to different styles and situations.
• Build and deliver proposals and ideas with clarity, confidence, and persuasive structure.
• Use verbal and non-verbal communication techniques that reinforce credibility under pressure.
• Manage performance anxiety and stay composed during high-visibility moments.
• Combine negotiation and presentation skills into a single, stronger source of professional influence.

Module 1: Negotiating and Presenting Under Real-World Pressure

• Why negotiation and presentation are really one skill set.
• Distributive vs. integrative negotiation and where each applies.
• The negotiation process: preparation, interaction, agreement.

Module 2: Strategic Foundations: Objectives, BATNA and Win-Win Thinking

• Setting clear objectives and defining your BATNA.
• Win-win vs. win-lose strategic approaches.
• Recognising common tactics and how to respond to them.

Module 3: Communication, Emotional Intelligence and Cultural Awareness at the Table

• Active listening and strategic questioning.
• Reading body language and managing emotional intelligence.
• Adapting your approach across cultural and international contexts.

Module 4: Navigating Difficult Conversations and Resistance

• Conflict resolution techniques for tense moments.
• Handling pressure, resistance, and manipulation.
• Negotiating with challenging personalities.

Module 5: Presence and Persuasion: The Building Blocks of Powerful Presentations

• Clarity, structure, and story as the foundation of impact.
• Building physical presence: voice, posture, eye contact.
• Overcoming stage fright and performance anxiety.

Module 6: Crafting Persuasive Messages That Move Audiences

• Building messages that influence and inspire.
• Using evidence, visuals, and emotion effectively.
• Ethical persuasion principles: reciprocity, authority, scarcity.

Module 7: Bringing Negotiation and Presentation Together

• Presenting proposals in the middle of a live negotiation.
• Using presentation tools to strengthen your negotiating position.
• Storytelling as a negotiation tool.

Module 8: Leading Negotiations in Teams and Organisations

• Leading group negotiations and team-based decisions.
• Aligning objectives across departments before you negotiate.
• Managing internal communication and conflict during the process.

Module 9: Sustaining Impact: Follow-Up and Long-Term Influence

• Follow-up strategies that help seal agreements.
• Post-presentation engagement to make messages stick.
• Managing stakeholder relationships after the deal is done.