Before a single riyal or dollar goes into a new project, someone has to answer an uncomfortable question honestly: is this actually worth building? Feasibility studies exist to answer that question with evidence instead of optimism, and organisations that skip the exercise — or do it badly — tend to find out the hard way, after the money is already spent. This training course from the Arab British Fellowship Training Academy is built around answering that question properly, from the first data point to the final report.

Participants learn to gather and interpret the market, financial, technical and environmental evidence a feasibility study depends on, then to turn that evidence into a report that decision-makers can actually act on. The course treats feasibility work as a practical, cross-functional skill — as relevant to a construction manager as it is to a public-sector planner or a first-time entrepreneur.

Who Should Attend?

• Project managers, team leaders and business analysts responsible for evaluating opportunities before they're approved.
• Finance professionals assessing investment decisions.
• Entrepreneurs and business owners considering a new venture or an expansion.
• Government officials and planners evaluating public-sector projects.

What You'll Be Able To Do

• Explain what a feasibility study is for, and choose the right type for a given project.
• Collect and analyse market, demand and competitive data to judge whether an opportunity is real.
• Build a financial feasibility model in Excel and run sensitivity analysis to stress-test the numbers.
• Assess technical feasibility, resource availability and operational requirements.
• Critically review someone else's feasibility study and identify its strengths and gaps.
• Write and present a feasibility report that stakeholders can act on with confidence.

Module 1: The One Question Every Project Must Answer First

• What feasibility studies are, and why they matter before a project gets funded.
• The main types of feasibility study (market, technical, financial, environmental).

Module 2: Researching the Opportunity

• Sources of data and research methodologies for a feasibility study.
• Assessing market demand, trends, competition and potential risks.

Module 3: Will It Pay Off?

• Cost estimation and budget analysis.
• Profitability projections and return on investment (ROI).
• Funding options and financial risk management.

Module 4: Can It Actually Be Built?

• Resource availability and infrastructure requirements.
• Operational planning and system design considerations.

Module 5: What Could Go Wrong

• Identifying potential risks and challenges to the project.
• Developing mitigation strategies before they're needed.

Module 6: Environmental and Sustainability Checks

• Conducting environmental impact assessments.
• Incorporating sustainability into feasibility planning.

Module 7: Telling the Story

• Structuring a feasibility study report that decision-makers can follow.
• Presenting findings and recommendations with confidence.