A misplaced handshake, the wrong seating order, or an ill-timed remark can undo months of careful relationship-building between organisations and nations. In business and diplomatic settings alike, conduct is read as a signal of competence long before words are.

This Arab British Fellowship Training Academy programme trains professionals to read and apply the codes of refined behaviour that govern formal and diplomatic environments, from the boardroom to the embassy reception.

Rather than treating etiquette and protocol as abstract theory, the course grounds both in the daily realities of representing an institution: managing correspondence, hosting delegations, chairing meetings, and navigating cultures that do not share the same rules.

By the end, participants will carry themselves with the composure and cultural fluency expected of those who regularly represent their organisations on formal and international stages.

Who Should Attend?

• Executives, public relations managers, and office managers operating across multinational or multicultural environments.
• Diplomats, attachés, and staff of embassies, consulates, and international organisations.
• Protocol and ceremonial officers responsible for official events in government bodies and large organisations.
• Advisors and consultants who regularly manage strategic, cross-cultural relationships.

Knowledge and Benefits:

By the end of the programme, participants will be able to:

• Distinguish confidently between etiquette and protocol and apply each in the right context.
• Communicate formally, represent their institution, and interact with senior figures with professional poise.
• Apply recognised international standards for ceremonies, seating, and official protocol.
• Build respectful, durable relationships across professional and diplomatic settings.

• Module 1: Why Conduct Determines Credibility
  • First impressions, attire, punctuality, and body language as signals of professionalism.
  • Manners of speech and listening in formal settings.
  • Respecting the workplace environment and personal space.
• Module 2: Etiquette Versus Protocol - Where Each Applies
  • Difference between etiquette and protocol.
  • Contexts in which each concept applies.
  • Importance of both in professional life.
• Module 3: Everyday Professional Relationships and Communication
  • Interacting with colleagues and superiors, and avoiding negative workplace behaviours.
  • Writing formal emails and handling professional correspondence.
  • Speaking in internal meetings and answering professional calls.
• Module 4: Protocol Inside the Organisation
  • Employee roles in formal meetings.
  • Prioritising agendas in official encounters.
  • Managing professional correspondence with rank and hierarchy in mind.
• Module 5: Chairing Meetings and Representing the Institution in Conferences
  • Role of the meeting chairperson and etiquette of interventions.
  • Recording key points and decisions.
  • Etiquette of attending conferences, delivering remarks, and dealing with other delegations.
• Module 6: Hosting with Precision - Seating, Reception, and Gifts
  • Seating order according to rank.
  • Receiving official guests.
  • Presenting official gifts appropriately.
• Module 7: The Diplomatic Corps and International Ceremonial Practice
  • Duties of ambassadors and attachés, and relations among missions.
  • Organising receptions, flag-raising, and formal events.
  • Preparing official guest lists.
• Module 8: Managing Official Visits Across Cultures
  • Planning bilateral visits and reception/departure programmes.
  • Observing cultural customs and traditions.
  • Understanding cultural differences and mutual respect in diverse environments.
• Module 9: International Etiquette and Adapting to Unfamiliar Settings
  • Courtesy customs, gift-giving norms, and dining etiquette across countries.
  • Analysing value differences and adapting to unfamiliar environments.
  • Avoiding misunderstandings and cultural conflict.
• Module 10: Public Speaking, Institutional Representation, and Diplomatic Negotiation
  • Speaking before formal audiences and using diplomatic language.
  • Presenting oneself as an institutional representative while preserving the organisation’s reputation.
  • Principles of successful negotiation and maintaining courtesy amid disagreement.
• Module 11: Planning and Coordinating Official Events
  • Setting event objectives, timelines, and role assignments.
  • Drafting formal invitations and coordinating with guests and stakeholders.
  • Managing attendance and departures.
• Module 12: Follow-Up, Technology, and Protocol in the Digital Age
  • Media documentation, appreciation notes, and final evaluation.
  • Using official email and managing virtual meetings professionally.
  • Maintaining professional conduct in remote and online interactions.
• Module 13: Diplomacy in Flux - Crises and the Changing Global Order
  • Handling inter-state disputes and maintaining neutrality in sensitive situations.
  • Responding effectively to emergencies.
  • Political influences on protocol and engaging with emerging powers.