Teams do not run out of ideas because people lack imagination — they run out because meetings default to the safest answer, and creative thinking gets treated as a personality trait rather than a skill that can be trained.

This training course from the Arab British Fellowship Training Academy treats creativity as a practical, learnable process. Participants work through what blocks creative thinking, structured techniques for generating and testing ideas, and how to turn a good idea into something implemented and measured — not just discussed.

Who Should Attend?

• Managers and owners of companies, and executive managers.
• Team leaders and members responsible for driving new ideas.
• Professionals in fields that depend on creativity, such as writing and design.
• Anyone wishing to develop their creative thinking capabilities.

By the End of the Course, You Will Be Able To:

• Identify and overcome personal and organisational barriers to creativity.
• Use structured brainstorming and design thinking techniques.
• Foster collaborative creativity and leverage diverse perspectives.
• Turn ideas into an actionable plan and measure innovation success.

• Module 1: Getting Unstuck — Creative Thinking as a Business Skill

  • The definition and importance of creativity in today's workplace.
  • Different types of creativity and how they apply at work.

• Module 2: Removing What Blocks Creative Thinking

  • Identifying personal and organisational barriers to creativity.
  • Techniques to foster a growth mindset, including mindfulness.
  • Strategies for overcoming resistance to new ideas.

• Module 3: From Idea to Innovation — The Process

  • Stages of innovation, from idea generation to implementation.
  • Case studies of successful innovations.

• Module 4: Generating Ideas That Actually Work

  • Traditional and modern brainstorming methods, such as mind mapping and SCAMPER.
  • Creating a safe space for open idea generation.

• Module 5: Solving Real Problems with Design Thinking

  • Introduction to design thinking principles.
  • Applying design thinking to real workplace problems.

• Module 6: Creativity as a Team Sport

  • Techniques for fostering teamwork and collaboration.
  • Leveraging diverse perspectives to reach innovative solutions.

• Module 7: Making Ideas Happen

  • Developing an action plan to move an idea toward implementation.
  • Identifying resources and support systems needed for execution.

• Module 8: Proving It Worked

  • Key performance indicators for measuring innovation.
  • Tools for tracking and assessing innovation initiatives over time.