Even the most capable senior leaders hit points where technical expertise alone cannot get them past a stalled decision, a strained team, or a plateaued career. That is precisely the gap executive coaching closes — not by giving leaders more information, but by strengthening how they think, decide, and lead under pressure.

This programme, delivered by the Arab British Fellowship Training Academy, prepares participants to run that kind of coaching relationship — grounding coaching theory in real practice so participants leave able to guide senior leaders toward measurable growth, sharper decision-making, and a stronger organizational culture of continuous improvement.

Knowledge and Benefits

After completing the programme, participants will be able to:

• Apply the principles and theories of executive coaching to real organizational contexts.
• Build effective, trust-based coaching relationships with senior leaders.
• Select and adapt coaching models and frameworks to different leadership challenges.
• Use coaching techniques to strengthen decision-making, performance, and leadership effectiveness.
• Support leadership development and organizational change through targeted coaching interventions.

Who Should Attend?

• Senior executives, directors, and managers building their leadership and coaching abilities.
• HR professionals and organizational leaders using coaching for talent development.
• Aspiring executive coaches building a practice, in-house or independent.

• Module 1: The Executive Coach's Role and Mandate

  • What executive coaching is, and why it matters for leadership development
  • Distinguishing coaching from mentoring and consulting
  • Key responsibilities of an executive coach and the importance of objectivity

• Module 2: Core Coaching Skills and Competencies

  • The competencies required for effective coaching
  • Active listening and powerful questioning techniques
  • Building trust and rapport within the coaching relationship

• Module 3: Choosing and Applying Coaching Models

  • The GROW, CLEAR, and OSCAR models and how each is applied
  • Assessing coaching needs and selecting the most suitable framework
  • Adapting models to different leadership contexts and organizational challenges

• Module 4: Setting Goals and Building Trust

  • Setting clear, measurable, achievable coaching goals aligned with strategy
  • Helping coachees articulate their vision and define success
  • Creating a safe, confidential, and credible coaching environment

• Module 5: Communicating and Managing the Coaching Process

  • Active listening, powerful questions, and constructive feedback in sessions
  • Structuring coaching sessions and managing expectations
  • Regular progress reviews and adjusting the coaching approach as needed

• Module 6: Coaching for Leadership and Emotional Intelligence

  • Coaching leaders to refine decision-making and problem-solving
  • The role of emotional intelligence (EQ) in effective leadership
  • Building self-awareness, empathy, and social awareness through coaching

• Module 7: Coaching Teams Through Change

  • Using coaching to improve team dynamics, performance, and conflict management
  • The role of coaching in facilitating organizational change
  • Helping leaders embrace change and manage resistance

• Module 8: Coaching for Innovation and Strategic Alignment

  • Coaching leaders to take calculated risks and foster an innovation mindset
  • Aligning coaching with corporate culture, values, and strategic objectives
  • Measuring the impact of executive coaching on organizational performance

• Module 9: Advanced Coaching and Sustaining a Coaching Culture

  • Coaching leaders through complex, high-pressure situations
  • Using psychometric tools and assessments in executive coaching
  • Integrating coaching into the organizational culture for long-term success

• Module 10: The Future of Executive Coaching

  • Emerging trends and innovations in the coaching industry
  • The growing role of technology — virtual coaching and coaching apps
  • Staying relevant as an executive coach in an evolving landscape