When a crisis hits, it is rarely the strongest organization that comes out ahead, it is the one that had already thought through how to plan, decide and communicate under pressure. This Training Course in Crisis-Driven Strategic Planning and Management, delivered by the Arab British Fellowship Training Academy, is built for that reality, in a world where local and global disruptions are no longer the exception but a recurring feature of doing business.

Participants work through modern planning and management methods matched to current challenges: how to see a crisis coming, how to respond once it hits, and how to limit the damage it leaves behind on organizations and communities. The course also sharpens participants' ability to make fast, sound decisions when conditions are unstable and information is incomplete.

Who Should Attend?

• Executive and managerial staff in public and private sector organizations.
• Strategic planners and consultants in organizational planning and development.
• Government leaders and professionals working in political and economic affairs.
• Crisis management professionals looking to sharpen their skills.

By the End of the Course, Participants Will Be Able To:

• Apply modern strategic planning and management methods for crisis conditions.
• Build flexible, effective plans for both global and local crises.
• Use crisis analysis and forecasting tools and techniques.
• Make sound strategic decisions in unstable environments.
• Manage resources to keep operations running through a crisis.

Module 1: Making the Call Under Pressure, Decision-Making in a Crisis

• Factors influencing quick decision-making.
• Setting priorities during critical times.
• Handling pressure while making informed decisions.

Module 2: What a Crisis Actually Is

• Global and local crises.
• Economic, political and health crises.
• Differences between emergency and prolonged crises.

Module 3: Seeing It Coming, Causes, Forecasting and Early Warning

• Understanding internal and external dynamics of crises, and the economic, social and political factors behind them.
• Analyzing global and local trends using big data, statistical analysis and artificial intelligence.
• Early-warning indicators: negative economic signals, shifts in government policy, and behavioral patterns under stress.

Module 4: Strategic Planning Principles and Modern Tools

• The importance of planning in unstable times, and the role of leadership and environmental risk assessment.
• Using alternative scenarios and SWOT analysis during crises.
• Mind-mapping and risk-analysis tools.

Module 5: Building the Response Before the Crisis Hits

• The importance of early crisis preparation.
• Developing comprehensive response plans.
• Identifying resources and needs during crises.

Module 6: Communicating and Leading Through the Crisis

• The role of internal and external communication, media strategies, and using social media during crises.
• Strategic leadership during crises.
• Maintaining stability, motivating the team, and managing fear and anxiety within it.

Module 7: Protecting the Organization, Impact, Resources and Resilience

• Financial and operational impacts, and maintaining trust and reputation.
• Allocating resources effectively and organizing work when resources are limited.
• Designing flexible plans for rapid response and integrating strategy with tactics.

Module 8: Recovery and Long-Term Sustainability

• Recovery analysis and strategies, and the importance of innovation during recovery.
• Designing long-term strategies and strengthening organizational readiness for future crises.
• Learning from crisis experiences to improve future performance.