Launching ads without knowing your audience, your competitors, or your actual budget capacity is one of the fastest ways to burn marketing spend with nothing to show for it. Research is the step most people skip — and it is exactly the step that separates a campaign that converts from one that just makes noise.

This training course from the Arab British Fellowship Training Academy puts research first, then builds outward into execution: validating business ideas, studying competitors and audiences, and finally applying that groundwork across Facebook, Instagram, and Google Ads. Whether you are new to marketing or sharpening existing skills, the focus throughout stays practical rather than theoretical.

Participants leave with real tools they can use immediately — from Google Keyword Planner to Facebook Insights — and a clear framework for turning research into a working digital marketing strategy.

Who Should Attend?

• Entrepreneurs and business owners planning to launch or grow a venture.
• Marketing and sales managers across various fields.
• Job seekers targeting a role as an e-marketing specialist, and existing specialists sharpening their skills.
• Anyone planning to start a company or project in digital marketing.

Program Objectives:

• Understand the concepts and practical methods of digital marketing that fit today’s global market.
• Study your company, your target audience, and your competitors before building a strategy.
• Calculate advertising budget realistically, validate business ideas, and assess product demand.
• Develop and implement a full, effective digital marketing plan across any field.
• Master Facebook and Instagram ad formats, content marketing, and all Google Ads types.

• Module 1: Understanding Your Market Before You Spend

  • What market and marketing research actually is, and why it comes first.
  • The benefits of market research and the different types available.
  • Researching through digital ecosystems, and the practical constraints of digital research.

• Module 2: Research Methods That Actually Work

  • How to run marketing research step by step, and the right questions to ask.
  • Types of interviews used for gathering market information.
  • How to design a questionnaire that gets useful answers.

• Module 3: Research as the Foundation for New Ventures

  • The direct impact of market and marketing research on startup success.

• Module 4: Practical Research Tools You Can Use Today

  • Google Keyword Planner and Google search strings for market signals.
  • Facebook Insights and detailed audience targeting.
  • Amazon Best Sellers and Jungle Scout, plus LinkedIn and Google Ads Planner.

• Module 5: From Research to Digital Campaigns

  • Digital display advertising (DDA), strategy, and planning.
  • Email marketing and mobile marketing as execution channels.

• Module 6: Challenges Facing Marketing Research — and Practical Solutions

  • The most common challenges researchers face in digital environments.
  • Practical solutions for working around them.