Most institutions do not fail at writing a strategy; they fail at turning it into results. The Arab British Fellowship Training Academy built this Strategic Planning Execution and Activation Systems programme around exactly that gap, giving participants the practical and organisational tools needed to move a strategic plan off the page and into daily institutional practice.

The programme treats strategic planning as an integrated approach to building a future vision, setting objectives and mapping implementation paths systematically, while giving equal weight to the role leadership plays in activating plans and converting them into tangible results. Senior and middle managers leave with a deeper understanding of how planning connects to institutional performance, and a clearer line between the theory of corporate strategy and applying it on the ground.

Who Should Attend?

• Executives and members of senior management, and department heads in public and private institutions.
• Strategic planning and business development officers, and consultants working in planning and institutional development.

Knowledge and Benefits:

After completing the programme, participants will be able to:

• Understand the fundamental principles of strategic planning systems and their institutional applications.
• Follow the steps for developing a strategic plan, including formulating vision, mission and values.
• Master tools for analysing the organisation's internal and external environment.
• Connect the strategic plan to operational and execution objectives.
• Apply effective methods for activating and implementing strategic plans within the institution.

• Module 1: The Planning-Execution Gap – and Why It Happens
  • Resistance to change within the organisation, and weak internal and external communication.
  • The gap between planning and execution, and why it matters before diving into the planning process itself.
• Module 2: What Strategic Planning Really Means
  • The difference between strategic and operational planning.
  • Core elements of strategic planning, and its importance in modern institutions.
• Module 3: From Analysis to Execution – the Strategic Process
  • The analysis, evaluation and execution stages of the strategic process.
  • The relationship between vision, mission and values, and the logical sequence for building a strategy.
• Module 4: Reading the External Environment
  • PESTEL analysis and Porter’s Five Forces.
  • Forecasting future opportunities and challenges.
• Module 5: Reading the Internal Environment
  • Resources, capabilities and systems, and internal assessment using SWOT.
  • Identifying strengths and areas for improvement.
• Module 6: Crafting a Vision, Mission and Values That Stick
  • Characteristics of a successful vision, and the role of the mission in guiding policies.
  • The importance of values in shaping organisational culture.
• Module 7: Setting Objectives That Drive Results
  • Characteristics of SMART objectives, and setting Key Performance Indicators (KPIs).
  • Linking objectives to expected outcomes.
• Module 8: Turning Strategy into Action
  • Translating strategy into actionable plans, and assigning responsibilities and resources.
  • Developing realistic timelines for implementation.
• Module 9: Monitoring, Evaluating and Adjusting
  • Continuous monitoring mechanisms, and tools for interim and final evaluation.
  • Adjusting the strategy as conditions change.
• Module 10: The Leadership Role in Making It Stick
  • Motivating and guiding teams, and managing change to achieve organisational alignment.
  • Leading organisational culture towards the strategy's objectives.