Sales figures for a new online business can shoot up fast, while profit lags stubbornly behind — that gap shows up again and again in e-commerce statistics. The companies that get ahead of it, instead of just riding the sales wave, are the ones that end up making the biggest leaps in actual business and profit.

This course from the Arab British Fellowship Training Academy traces how that gap opens up. E-commerce applications grew alongside better equipment and software as competition between institutions intensified, and new applications, features and virtual-reality concepts followed as interactive systems and tools kept adapting to network users. Sites moved through a transition period too — from simply posting an advert to full buying and selling, with communication techniques connecting buyers to sellers who ship the goods and collect payment on delivery through shipping companies.

Who Should Attend?

• Anyone interested in e-commerce.
• E-marketing professionals.
• Managers of sites focused on e-commerce.
• Employees of credit companies.

What Participants Will Gain:

By the end of the course, participants will be able to identify:

• The organisational changes companies and institutions make around e-commerce, and their effect on market structure.
• How the concept of "market" applies to e-commerce, and the latest developments in e-marketing programmes.
• The challenges e-commerce keeps running into as it grows, such as the constant arrival of new competitors.

Module 1: Understanding E-Commerce

• What e-commerce actually is.
• The main ways e-commerce operates.
• The methods used to run it.

Module 2: Where the Trade Happens

• Trade through social networking sites.
• Trade through postal mailing.
• Trade through search engines.
• Trade through buying-and-selling sites and classified ads.

Delivery Formats:

Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.

Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.

What Do You Get?

On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.