Every online sale is really a negotiation between two strangers who never meet — so how do buying-and-selling platforms make that transaction trustworthy enough to close? That question sits at the centre of this course.

Delivered by the Arab British Fellowship Training Academy, the programme starts from a simple reality: global information networks have opened new tools for trade that pull the commercial sector and consumers into direct interaction, pushing companies of every size to enter the world of information technology. On a larger scale, bodies such as the World Trade Organization and international communication federations run their own e-commerce initiatives, and the wider e-commerce management field keeps sharpening its own capabilities to keep pace with a rapidly professionalising trade world.

Who Should Attend?

• Anyone interested in e-commerce.
• E-marketing professionals.
• Managers of sites focused on e-commerce.
• Entrepreneurs planning to launch an e-commerce project.

What Participants Will Gain:

By the end of the course, participants will be able to identify:

• How intense competition between national and foreign products, across local, regional and international markets, pushes each country to compete harder on price and quality for the consumer.
• The risks specific to trade markets, particularly from an electronic-trading perspective.
• The safeguards needed to protect consumers, and how to help them defend their rights, judge value, and choose products at a fair price.
• How to read consumer needs and match products to their preferences and tastes.
• The core idea behind modern marketing thought: satisfying consumer interests by every reasonable means.

Module 1: Foundations and Objectives

• Objectives of e-commerce operations.
• Foundations and principles of buying-and-selling websites.

Module 2: Running the Platform

• Practical steps for operating a buying-and-selling website.
• Mechanisms and procedures behind e-commerce services.

Module 3: Strengths, Constraints and Growth

• The constituents and constraints of the model.
• Assessment and development of network-based commerce.

Delivery Formats:

Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.

Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.

What Do You Get?

On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.