Why do businesses now spend more on a Facebook page than on a billboard? Because trade migrated to the network long before social media existed — and understanding that shift is what turns a page or account into an actual sales channel.

This course, delivered by the Arab British Fellowship Training Academy, traces that shift from early networked trade among American firms in the early 20th century, through the 1970s rise of electronic money transfer (still limited to commercial organisations and a handful of major companies), to Electronic Data Interchange widening e-commerce beyond pure finance. Email, computer networks and the digital revolution then spread through the 1980s and accelerated in the 1990s, eventually producing the social networking platforms that carry e-commerce today.

Who Should Attend?

• E-marketing professionals working on social networking channels.
• Managers of websites and pages built around social commerce.
• Entrepreneurs planning to launch an e-commerce project.

What Participants Will Gain:

By the end of the course, participants will have a working grasp of:

• The role social networks now play inside the e-commerce cycle.
• Practical ways to market and sell across the major social platforms.

Module 1: Selling on the Major Platforms

• Running e-commerce through Facebook (Facebook for Business).
• Running e-commerce through Twitter (Twitter for Business).
• Running e-commerce through Google Plus.

Module 2: Content-Driven Channels

• Marketing through forums (Forums Marketing).
• Marketing through video, for example YouTube (Video Marketing).
• Marketing through blogs (Blogs Marketing).

Module 3: Direct and Listing Channels

• Marketing through email (E-mail Marketing).
• Marketing products and services through eZines.
• Marketing products and services through classified ads.
• Marketing products and services through RSS.

Delivery Formats:

Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.

Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.

What Do You Get?

On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.