Not all online trade looks the same: a company selling components to a factory operates under completely different rules, contracts and payment cycles than a company selling directly to a shopper's phone. Understanding that difference between B2B and B2C markets - and knowing which one a business is really playing in - has become essential in an era shaped by fast, information-rich communication technology, a shift that gave rise to trade with no physical or geographical limits and to forms of payment (electronic fund transfers, card payments) that did not exist in commerce a few decades ago.

Electronic commerce built on this shift emerged more than 30 years ago and relies on electronic information systems - the computer, the internet, phones, fax, telex and other modern technologies - to move business forward. Arab British Fellowship Training Academy offers this training course to anyone who wants to sharpen their understanding of e-commerce and the difference between its patterns.

Who Should Attend

• Anyone interested in electronic commerce, and workers in e-marketing.
• Site managers interested in electronic commerce.

Programme Objectives

By the end of the course, participants will be able to:

• Describe the e-commerce revolution taking place in B2B and B2C markets.
• Explain the general concepts of e-commerce and its related foundations and principles.
• Identify the mechanisms and procedures used in e-commerce markets.

Module 1: How B2B and B2C Markets Work

• Objectives in electronic markets, and the foundations and principles of network commerce.
• The steps of operations in B2B and B2C markets, and the mechanisms and procedures used in e-commerce markets.

Module 2: Growing a Specialised E-Commerce Market

• The components and constraints of specialised markets in electronic commerce.
• Evaluation and development in the e-commerce market.