Why do two banks offering almost identical products end up with completely different customers? Usually it comes down to service quality and how well each bank keeps pace with change — exactly the ground this Arab British Fellowship Training Academy course covers, built for anyone chasing strong skills in the money markets and real experience running banks and branches.

Global shifts have driven sharp competition through the globalisation of banking activity and the liberalisation of financial services, pushing banking management to adapt, absorb the negative effects, and capture the gains. Developing banking services, keeping pace with fast-moving technology, focusing on service quality, and meeting customer expectations have become core entry points for building a bank's competitive edge.

What You Will Be Able to Do

• Supervise the preparation of registration bonds, confirm their validity, and approve them before entry into companies' accounting records.
• Build oversight experience across documents issued by the accounting office, and carry out financial procedures as directed by senior management.
• Recognise the features and dimensions of banking-service quality, and apply total-quality-management thinking to banking services.

Who Should Attend

• Managers of institutions and companies, plus bank managers and departmental staff.
• Businessmen and graduates of business administration colleges aiming to strengthen banking-management skills.
• Accountants and their assistants in banks.
• Anyone wanting to grow their expertise in the money markets.

Module 1: Accounting Refresher

• Accounting principles, basic terminology, and the theory of mutual (double) binding.
• The concept of a recast budget and the important rules governing accounts.

Module 2: What Makes a Banking Service Excellent

• Defining banking services and their key features and advantages.
• Understanding and measuring the quality of banking services.

Module 3: Building a Roadmap to Develop the Service

• The practical requirements for developing a bank's service strategy.

A mini-master's track on banking service strategy and customer service can also be arranged; contact the Arab British Fellowship Training Academy for details.

Course Dates and Locations

Sessions run across Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria and Denmark, plus Australia and the United States, at times that fit your schedule.

Training Formats

• Group training in the Academy's centres.
• Individual training on an integrated curriculum.
• Field training at workplaces.
• Theory sessions in dedicated Academy classrooms.

On completion, participants receive a certificate from the Arab British Fellowship Training Academy confirming attendance of the Banking Service Strategy and Customer Service Skills course.