Complaints, suggestions, and recurring problems rarely fix themselves — they need a structured committee with a clear mandate to review them, decide, and follow through. This Customer Advisory Committee Management course from the Arab British Fellowship Training Academy equips participants with exactly that structure, alongside the wider communication skills needed to keep a corporate client base satisfied.

Customer service itself has grown from a back-office help desk into a discipline covering every touchpoint a brand has with its customers — phone, email, chat, social media, and self-service — before, during, and after a sale. With social platforms now central to how customers seek support, committees dedicated to managing this relationship have become essential rather than optional. This programme covers both the practical mechanics of running such committees and the customer-facing skills that make them effective.

After completing the programme, participants will be able to:

• Understand the concept, purpose, and different types of customer committees.
• Plan and organise the work of committees dealing with both internal and external clients.
• Handle complaints, suggestions, and problem resolution through a structured committee process.
• Apply decision-making skills and the correct procedures for approving committee decisions.
• Combine etiquette and protocol with professional handling of VIP clients.
• Use modern methods to measure and continuously improve committee performance.

Who Should Attend?

• Directors of various companies and enterprises.
• Business owners and shareholders developing their media management abilities.
• Students and graduates of media colleges.
• Administrative and PR sector staff, and protocol officers organising conferences.
• Anyone seeking to build experience in customer service and client relations.

Module 1: Foundations of Customer Committees

• Defining customer committees and their role in increasing management effectiveness.
• The different types of customer committees and when each is used.
• The legal and organisational aspects governing committee work, and the rules that regulate procedures.

Module 2: Planning and Running Committee Work

• Planning and organisation skills for committees dealing with internal and external clients.
• The technical aspects involved in operating customer committees.
• Preparing for work meetings and managing the reception process professionally.

Module 3: Responding to Customer Needs

• Three core response methods: handling complaints, suggestions, and proposing solutions.
• Dealing with different personality types among committee members and clients, and managing varied situations.
• The committee's role in resolving customer problems and setting the strategies to prevent them recurring.

Module 4: Decision-Making and Performance Improvement

• Decision-making skills and the correct procedures for approving committee decisions.
• What makes a decision successful, and how to formulate one clearly.
• Methods for developing committee performance and modern tools for measuring its effectiveness.

Module 5: Etiquette, Protocol and Leadership in Committee Work

• Applying etiquette and protocol standards within committee work.
• Professionalism when dealing with VIP clients.
• The leader's role in guiding committee work as a team, and the committee's part in wider administrative support.