A strategy is only as good as the organisation's ability to read its environment correctly and adjust before problems land. Strategic management gives leaders a model for exactly that — it helps them anticipate difficulties, interpret them properly, work through them, and keep the organisation moving in a direction that fits its mission, while pushing profits as high as possible along the way.

This training course from the Arab British Fellowship Training Academy is for anyone who wants to build specialised skills in developing administrative work. Day-to-day administrative work already covers a lot of ground — planning, monitoring, evaluation, follow-up, analysis, coordination, public relations — and mastering it is what lets business leaders do their jobs at the highest level. Strategic management adds the missing piece: the ability to plan properly, set real company goals, and put the right tools and pathways in place to reach them.

What You Will Learn

• Manage a company's administrative and executive activities alongside its public relations work.
• Apply strategic and administrative planning and thinking within development and modernisation projects.
• Analyse and read data and reports coming in from different offices, covering both internal and external company dealings.
• Handle strategic business management for long-run planning that supports modern information systems.

Who Should Attend

• Directors and owners of administrative and executive companies.
• Managers of business administration offices within companies.
• Directors of development and planning offices within companies and institutions.
• Staff working in data and information analysis, coordination, or evaluation and control of company policies.

Module 1: Reading the Business Environment

• External environment analysis using the PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal).
• Competitive industry analysis using Porter's Five Forces model.
• Internal capabilities analysis through SWOT (Strengths, Weaknesses, Opportunities, Threats) and a review of the organisation's strategic resources.

Module 2: Setting Strategic Direction

• Definition of strategic management and why it matters.
• Stages of strategy development within organisations, and its objectives and outcomes.
• Setting smart, measurable strategic goals and determining the priorities and resources needed to reach them.

Module 3: From Strategy to Execution

• Choosing the right strategy — growth, expansion, diversification or focus.
• Determining the policies and procedures needed to implement chosen strategies.

Module 4: Measuring Strategic Performance

• Managing key performance indicators (KPIs).
• Evaluating strategic performance and making the necessary adjustments.

Module 5: Innovation and Strategic Change

• The importance of innovation within a competitive strategy.
• Managing strategic change processes and stimulating innovation inside the organisation.