Plenty of organisations can describe where they want to be in five years. Far fewer can turn that ambition into a working set of goals, budgets and operational plans that actually get them there. This course focuses on that translation step.

Arab British Fellowship Training Academy built the programme around the full strategic-management cycle — reading external opportunities and threats, mapping internal strengths and weaknesses, and formulating a mission and vision that hold up under scrutiny — but its core focus stays on formulating smart objectives and converting them into plans that can be tracked, controlled and corrected.

Participants leave able to build a strategic plan from the ground up and defend every part of it: why the goal is set the way it is, how it links to the organisation's mission, and how progress will be measured.

Who Should Attend?

• Managers of companies and institutions.
• Managers of administrative planning departments.
• Employees across departments and institutions.
• Business administration students at universities.

What You Will Be Able to Do

• Grasp the core concept and requirements of strategic-plan management.
• Follow the key steps of the strategic-planning process in order.
• Build the managerial and technical skills needed to design plans, policies and programmes.
• Avoid the common mistakes that derail strategic planning.
• Apply creativity to setting objectives, planning and following up on strategies.

Module 1: What Strategic Management Actually Involves

• Definition, stages and activities of the strategic-management process
• How different management levels connect across those stages
• The strategic-management model and its link to strategic planning

Module 2: Reading the Environment: Vision, Mission and Analysis

• Building vision and mission and understanding why they matter
• Scientific methods for formulating vision and mission statements
• Strategic analysis using recognised international models

Module 3: Formulating Smart Objectives

• What makes an objective "smart" and how to formulate one
• Mechanisms for validating goals before committing resources to them
• Linking objectives back to the organisation's vision and mission

Module 4: Turning Objectives into Operational Plans

• Building operational plans and assigning implementation responsibility
• Control mechanisms using measurable indicators
• Continuous development and correction of plans as conditions change

Module 5: Leadership, Decisions and Practice

• The leadership role in driving the strategic-planning process
• Strategic and necessary decisions required to achieve objectives
• Practical exercises and models applying strategic planning and goal formulation