Meeting customer needs is where competitive advantage actually gets won or lost in today’s business environment, and that starts with building a culture of commitment inside the organisation itself, not just a marketing campaign aimed outward.

This training course looks at how committed employees, effective marketing thinking, and an entrepreneurial mindset combine to create a strong environment for both marketing and customer service, one that keeps a company ahead of its competitors.

Arab British Fellowship Training Academy designed this course to help marketing and customer-facing staff use the right factors and tools to achieve the institution’s objectives, while staying alert to the external business environment surrounding them.

Who Should Attend

• Marketing managers and heads of marketing and advertising departments in companies.
• Purchasing and sales managers and staff.
• Employees and marketing personnel responsible for shaping the customer experience.

What Participants Will Take Away

• Practical ways to search for methods that exceed customer expectations.
• How to build a strong surrounding environment for customer service and product marketing.
• How commitment and initiative help build the company through a successful marketing and customer service process.
• Modern marketing tools and services that connect directly with customers.
• How to read a product’s position in the market and its level of competition.
• The role of modern technology in shaping the marketing sector, and how to track technical developments closely.
• The role of media in highlighting a company’s strengths, and weaknesses, and marketing it directly or indirectly.

Module 1: Building a Culture of Customer Commitment

• Why commitment inside the organisation is the starting point for competitive advantage.
• How commitment and initiative help build the company through successful marketing and service.

Module 2: Designing the Customer Service Environment

• Building a strong surrounding environment for customer service and product marketing.
• Practical methods for exceeding customer expectations.

Module 3: Modern Marketing Tools and Direct Customer Connection

• Modern marketing tools and services that connect directly with customers.
• The role of modern technology in shaping the marketing sector.

Module 4: Reading the Market and the Competition

• Understanding a product’s position in the market and its level of competition.
• Tracking technical and market developments closely.

Module 5: Media’s Role in Brand Perception

• How media coverage highlights a company’s strengths and weaknesses.
• Direct and indirect marketing through media channels.