Raising a company's sales percentage rarely comes from luck - it comes from reaching the right customer through the right channel, and few channels reach as many customers as Google does. This training course from the Arab British Fellowship Training Academy shows participants how to turn that reach into results using Google's marketing tools, especially Google Adwords.

Compared with other advertising methods, marketing through Google Adwords stands out for its transparency: instead of vague promises, advertisers receive detailed reports on clicks, impressions and actual payments for every campaign. Search-engine marketing in general is known for the returns it can generate quickly, and Google Adwords remains one of the strongest options in that space alongside newer channels such as Facebook advertising - even though, on its own, Adwords is a marketing tool rather than a full design or branding service, so companies often pair it with website design and broader marketing planning.

By the end of this course, participants will be able to:

• Use Google Adwords effectively to market products and services.
• Design and present websites in a way that stands out once advertised.
• Apply advertising skills across the internet and social-media platforms.

This course is designed for:

• Managers and owners of economic and commercial establishments.
• Employees in advertising, marketing and technical departments.
• Technology-development and network-security specialists.
• Company owners, managers and department directors overseeing software-based operations.
• Academics specialising in marketing and technology.

Module 1: The Business Case for Marketing

• Defining marketing and explaining why it matters.
• How effective marketing increases a company's sales percentage.

Module 2: Information Systems Foundations

• Defining information systems and explaining why they matter.
• Methods used to engineer and assess information systems.
• The scientific and methodological basis of information systems.

Module 3: Protecting Confidential Data

• Strategies for managing the security of confidential information.
• Maintaining confidentiality and protecting stored data.
• Information Security Management (ISM): definition and importance.
• Access-protection system management, including the role of smart cards.

Module 4: Applying Systems Thinking to Company Data

• Mastering the most established methods for managing information systems.
• Studying how leading companies use advanced information-system features.

Module 5: Putting Google Adwords to Work

• The skills required to run effective campaigns using Google Adwords.