Running a website without analytics is like running a store with no way of knowing who walks in, what they look at, or why they leave. Marketing decisions made on guesswork rarely scale – the ones that do are built on real visitor data.

Google Analytics is Google's free answer to that problem: a small piece of tracking code placed on every page of a site, rather than software to install, that quietly records how visitors behave once they arrive. It shows where traffic originates, how long visitors stay, which pages they browse, and how they respond to products and services – making it one of the most widely used tools among search engine and marketing professionals.

Google updates the service regularly, giving site owners increasingly precise ways to read their traffic and steer marketing campaigns with real evidence instead of assumptions.

This course, from the Arab British Fellowship Training Academy, is built for anyone who wants to turn that visitor data into stronger marketing decisions and better sales outcomes.

Who Should Attend?

• Directors and owners of commercial organizations, and employees in advertising departments.
• Computer, IT, and information systems department directors in companies.
• Students of computer science and information technology faculties and institutes.

Knowledge and Benefits:

After completing the program, participants will be able to:

• Understand how Google Analytics tracks visitors and where its data comes from.
• Read visitor sources, browsing behavior, and time-on-site data to evaluate a website's performance.
• Use analytics insights to run and adjust marketing campaigns effectively.
• Recognize Google's importance as an advertising and marketing channel for products and services.

Module 1: Marketing Decisions That Start with Real Data

• Why website analysis is one of the most important functions in e-marketing.
• How promotion and analytics together increase companies' returns and sales.
• Introducing Google Analytics as a free, code-based tracking tool rather than installed software.

Module 2: Reading Visitor Behavior and Traffic Sources

• Tracking where visits originate and identifying the most valuable traffic sources.
• Measuring time on site, pages browsed, and other visitor behavior details.
• Using Google Analytics to gauge customer response to products and services.

Module 3: Turning Analytics into Marketing Action

• Applying visitor and traffic insights to manage marketing campaigns successfully.
• Conducting surveys and analysis of website visitor numbers over time.
• Keeping pace with Google's regular service updates to analyze site visits more effectively.