Every purchase decision today starts with a search bar — how a company shows up there decides whether it wins the customer or loses them to a competitor. Search engines and online shopping platforms have become the front door of modern marketing, and mastering them is no longer optional for anyone running a business online.

This course walks participants through what marketing actually looks like once shopping and search meet the internet: building demand through research, product planning, advertising and pricing, then following through with the request-handling side — storage, delivery, technical support and after-sales service that keep customers coming back. It also covers the information-security foundations needed to keep transactions and customer data safe while all of this happens online.

The Arab British Fellowship Training Academy offers this course to anyone looking to promote their company or build stronger search-engine and online-marketing skills.

Who Should Attend

• Owners and managers of economic establishments, factories, and institutions looking to grow their online presence.
• Promotion, advertising, and marketing-department staff, including those managing corporate information for their companies.
• Software and technology managers, supervisors, and teams in IT and software companies who support these systems.

Programme Outcomes

By the end of the course, participants will be able to:

• Build practical experience networking and promoting a business through the internet.
• Work with the most advanced tools available for online promotion.
• Apply core online shopping and marketing skills to grow a business's customer base.

Module 1: Search Engines and Their Role in Commerce

• Why search engines matter for business visibility and how they engage with commercial activity.
• The role of internet marketing in growing a company's financial resources.

Module 2: Information Systems Behind Online Marketing

• What information systems are and why they matter to a marketing operation.
• Engineering and assessing these systems for reliable day-to-day use.

Module 3: Securing Information and Access

• Strategies for managing confidential-information security and keeping data private.
• Understanding Information Security Management (ISM) and access-protection methods, including smart cards.

Module 4: Mastering Information Systems Management

• The scientific and methodological foundations behind managing information systems well.
• A close look at the advanced features that connect a business to successful, established companies.

Module 5: Search Engines as a Promotion Tool

• Why search-engine visibility is central to promoting goods and products effectively.