A tourism festival that pulls visitors in from outside the country doesn't happen by accident — it is the result of careful planning, a clear concept, and a team that knows how to turn a single event into an annual destination on its own. This course from the Arab British Fellowship Training Academy gives tourism professionals the practical know-how to plan, launch, and manage festivals that leave visitors wanting to come back.

Tourism festivals are among the newer tools destinations use to attract media coverage and foreign visitors, whether through a single event in one city or a series of activities spanning several locations. As tourism now accounts for more than 6% of the global economy — a share that grew sharply during the second half of the 20th century and gave rise to dedicated tourism colleges worldwide — organizing such events well has become a core professional skill rather than an afterthought.

Who Should Attend?

• Managers and owners of tourism establishments, hotels, and resorts.
• Employees across the hospitality sector, including directors of hospitals that attract international tourists.
• Tour operators and owners of tourism and travel firms.
• Owners of tourism agencies, restaurants, and hotels, and tourism project managers.

What Participants Will Learn

• Basic requirements for establishing a tourism festival and organizing it toward success.
• The major attractions and facilities customers look for within tourism festivals, and how to raise their expectations positively.
• Marketing skills and methods to win clients, alongside the organization of related travels and tours.
• The importance of strategic planning in tourism development and a sustainable approach to tourism proposals.
• How biodiversity and environmental change affect the tourism sector and its sustainability.

Module 1: From First Steps to a Recurring Annual Event

• Preliminary practical steps for establishing a tourism festival.
• Turning a successful festival into an annual event targeted at local and foreign visitors.

Module 2: Designing Activities That Keep Tourists Coming

• Including a wide variety of activities that appeal to the largest number of tourists and clients.
• Major elements and trends of tourist demand.

Module 3: Foundations, Frameworks and Careers Behind a Successful Festival

• Foundations of successful tourism projects and events.
• General success frameworks for tourism festivals and events.
• Employment opportunities within the tourism sector.

Module 4: Marketing and Advertising the Festival

• Marketing and advertising methods for tourism festivals.