Two hotels can have identical rooms, identical locations, and near-identical budgets, and still end up worlds apart in guest satisfaction and profitability. What usually separates them is the quality of decisions made at the top: how well the general manager reads data, resolves problems, and keeps every department — from housekeeping to accounts — working toward the same goal. The Strategic Hotel Operations and Decision-Making course from the Arab British Fellowship Training Academy is built around that gap.

Running a hotel is far from simple: guest rooms, kitchens, front desks, and dozens of staff across multiple roles all answer, in the end, to the general manager. This programme follows internationally accredited academic methods used by leading hotels worldwide, giving participants the practical decision-making tools that turn a good hotel into a consistently successful one.

Who Should Attend?

• Managers, owners, and senior managers of hotels and tourism enterprises.
• Administrative development personnel and staff responsible for tourism facilities such as hotels, swimming pools, and parks.
• Directors of hotels, resorts, and tourism facilities seeking expansion into new branches.
• Owners of travel agencies, businessmen, shareholders, and investors in the tourism sector.

Knowledge and Benefits:

After completing the programme, participants will be able to:

• Manage hotels according to a defined business system and action plan that serves both clients and employees.
• Understand targeted business objectives and make decisions that support them.
• Collect and analyse the data needed to solve problems facing hotel management.
• Interpret financial statements and reports issued by the accounts department.

Module 1: What Hotel Management Really Involves

• The definition and concept of hotel management, and its basic functions.
• Room management and the procedures behind successful hotel operations.

Module 2: Reading the Market Before Managing It

• Types of tourists and market segmentation.
• Major elements and trends shaping tourist demand.

Module 3: Building on What Works

• Foundations of successful tourism projects, and general frameworks for hotels and resorts.
• Hotel rating, stars, and client ranking systems.
• Employment practices in the tourism sector, and marketing and advertising.

Module 4: Making the Right Decisions Under Pressure

• Using data and scientific methods to assess the hotel's overall status and decide whether to adjust or maintain the management approach.
• Drawing up current and future plans for the hotel, its policies, and its development.
• Finding alternatives to problems and choosing the option that best fits hotel policy quickly, and making fast decisions that keep pace with events and public opinion.