Tourism now accounts for more than 6% of the world’s total economy, a share that grew steadily across the second half of the twentieth century and turned tourism economics into its own scientific branch, studied at colleges and tourism institutes worldwide. This Arab British Fellowship Training Academy course on the fundamentals of hotel management is built on that same growth in interest — in hotel quality, guest services, and infrastructure — that has made tourism a national priority in country after country.

The course is aimed at professionals who want to develop their skills in tourism management, one of the most promising future branches of business given the sustained attention paid to improving tourism facilities and infrastructure. Because tourism requires constant attention, planning, and coordination to deliver good results, this programme walks participants through exactly what that planning and coordination involve.

• Rules, principles, and proper methods to improve the services provided across the tourism and hospitality sector.
• Methods to preserve tourist resources and understand the impact of biodiversity and environmental change on tourism sustainability.
• Strategic planning skills for tourism development, and techniques to attract tourists and raise their positive expectations.
• Management skills for hotels, resorts, spas, and tourism facilities, alongside communication, public relations, and marketing skills to win clients.
• Organisation of travel and tours, and management of tourism hospitals and airlines.

Target Audience

• Employees in the tourism sector, especially those working in hotels, resorts, and restaurants.
• Owners and managers of tourism agencies, hotels, and resorts, and tour operators.
• Individuals developing tourism events that support business in the sector, and tourism project managers.
• Directors of major hospitals specialised in treatments that attract international tourists.

Module 1: The Purpose and Value of Hotel Management

• Basics and principles of hotel management, and its definition and concept.
• The significant role of hotel management in the tourism sector.

Module 2: Structuring the Hotel and Its Workforce

• Job description for successful hotel management, and basic functions of hotel management.
• Employee code of conduct, and general successful frameworks for hotels and resorts.

Module 3: Operating the Hotel and Managing Rooms

• Room management, and procedures for successful hotel management.
• Hotel rating, stars, and client ranking.

Module 4: Understanding Tourists and the Market

• Types of tourists, and market segmentation.
• Major elements and trends of tourist demands.

Module 5: People, Marketing, and Foundations for Growth

• Employment in the tourism sector, and the importance of the human element in successful hotel operations.
• Marketing and advertising, and foundations of successful tourism projects.

Course Dates and Locations:

Courses run in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, and Denmark, in addition to Australia and the United States, at a time and place that suits your work and schedule.

Delivery Formats:

• Group training courses.
• Individual training for VIP individuals.
• Practical training in hotel management.
• Theoretical training in hotel management.

What Participants Receive:

Once the course concludes and all lectures are complete, participants receive a certificate accredited and documented by the Academy confirming their attendance of the course on the fundamentals of hotel management.