Tourism now accounts for more than 6% of the global economy, and that share keeps drawing universities, colleges and specialised institutes into studying it as its own field. But growth alone does not guarantee quality: hotels, resorts and destinations that fail to plan, coordinate and continually improve their services fall behind quickly, no matter how attractive their location is.

This training course by the Arab British Fellowship Training Academy applies modern tourism-development concepts to help departments turn that growth into sustained results, covering everything from resource preservation to hospitality service quality.

This training course is designed for:

• Tour operators and employees in the hospitality sector.
• Managers of hotels and resorts, including directors of health facilities that attract international tourists.
• Owners of tourism and travel firms, agencies, restaurants, and hotels.
• Tourism project managers.

By the end of the course, participants will be able to:

• Preserve tourist resources while providing a sustainable approach to tourism proposals.
• Explain the role strategic planning plays in tourism development, and how biodiversity and environmental change affect it.
• Apply proper techniques to attract tourists and raise their positive expectations.
• Manage hotels, resorts, spas, and other tourism facilities.
• Use communication, public relations, and marketing skills to win and retain clients.
• Manage tourism transport and airlines, and organise travel and tours, while hiring staff correctly across the sector.

Module 1: Understanding Today's Tourist

• Definition and concept of the tourism sector.
• Types of tourists and how the market segments.

Module 2: Demand Trends and Project Foundations

• Major elements and trends of tourist demand.
• Foundations of successful tourism projects.

Module 3: Hotel and Resort Excellence

• General successful frameworks for hotels and resorts.
• Hotel rating, stars, and client ranking systems.

Module 4: People Power: Staffing and Motivation

• Employment practices in the tourism sector.
• Motivating employees and winning customers.

Module 5: Marketing and Advertising the Destination

• Marketing and advertising strategies for tourism services.