Two organisations can hold identical resources and still land in completely different places three years later — the difference almost always comes down to how deliberately strategy was managed, not how much was available to work with. This programme from the Arab British Fellowship Training Academy takes participants deep into advanced strategic management, built around the modern approaches this academy has developed for organisations aiming for real, sustained success.

Strategic management is what lets an organisation act on more objective, logical grounds when making its strategic choices — and it does something else just as important: it builds a shared understanding across managers, staff and employees, with everyone committed to the same process. That shared commitment is what actually improves the processes and services delivered to the people the organisation exists to serve.

How Participants Will Benefit

• Prepare and draft the vision and mission statements a strategy needs to be built on.
• Analyse stakeholders so management can meet a range of different interests.
• Link leadership traits to strategy and culture development, and build a systematic thinking mechanism for the facility.
• Convert strategy into an operational plan and a working business plan.

This Course Is Provided For

• People sharpening their analytical skills and strategic leadership effectiveness.
• Team leaders and supervisors holding strategic leadership responsibilities, including senior strategic roles.
• Department heads working in organisations with an innovation-driven culture.
• Middle and senior managers looking to refresh their thinking and build confidence with strategic management tools.

Module 1: Strategic Thinking and the Case for Change

• Why organisations need to develop strategy in the first place, given the changes and challenges of the twenty-first century.
• The psychological side of strategic decision-making, and the who, how, when and why of strategic thinking.

Module 2: The Strategic Manager's Toolkit

• The functions and capabilities a strategic manager actually needs.
• How cultural context shapes strategic choices.

Module 3: Reading the External Environment

• The impact of competitive pressure, technology, systems and regulation on strategy.
• Blue Ocean versus Red Ocean approaches to innovation, and where an organisation sits in the strategic hierarchy.
• Turning strategy into reality, spotting confusing competitive moves, and reacting to them from a position of strength.

Module 4: Strategic Skills, Vision and Team Leadership

• Leadership styles and theories, and the traits that separate a successful strategic leader from the rest.
• Building strategic skills, creating a clear vision, and communicating it through the right frameworks.
• How the facility and the team shape strategy implementation, and how to lead others through the strategic process.

Module 5: Culture as a Strategic Lever

• Why an organisation's culture matters, and how to map it using the cultural web.
• The leader's role in establishing culture, and managing it across multicultural organisations.
• How culture shapes strategy, and the specific challenges mergers and acquisitions bring.

Module 6: Turning Strategy into Action

• Employing tactics to hit strategic goals, and choosing the right type of plan.
• Owning a plan and implementing it, including budgeting, forecasting, and adjusting to match reality.
• Building a learning culture that keeps the strategy alive after the workshop ends.