Decision-making inside a privately owned organization is rarely simple. Ownership structures shape outcomes through the influence of staff and boards, and the range of goals a private organization juggles can easily throw its strategic plans off course, which is exactly why studying the assumptions, probabilities, and risks around those goals matters so much.

Drawing on examples from some of the world's best-known organizations and the strategic plans that shaped them, this course from the Arab British Fellowship Training Academy shows how private organizations can deploy their resources deliberately to meet future challenges, whether those challenges concern the organization itself, its people, or the environment it operates in.

Who should attend:

• Business leaders and executives wanting sharper strategic planning skills.
• Managers and department heads responsible for strategic initiatives within their teams.
• Strategic planners and analysts formulating business strategy.
• Entrepreneurs and small business owners building a solid strategic foundation.
• Project managers aligning projects with broader organizational strategy.

What you will take away:

• How to improve the quality of the decisions your organization makes.
• How to help decision-makers define what future plans actually need to look like.
• The relationship between strategic planning and an organization's identity.
• How strategic planning processes can help resolve problems the organization is already facing.

Module 1: The Foundations of Strategic Planning

• Why strategic planning matters for business success, and the difference between strategic and operational planning.
• An overview of the strategic planning process end to end.

Module 2: Vision, Mission, and Situational Analysis

• Crafting a compelling vision and mission statement, and the core values that drive organizational culture.
• SWOT and PESTLE analysis, and competitive and market research techniques.

Module 3: Setting Goals and Building Initiatives

• Setting SMART goals aligned with the overall organizational strategy.
• Creating actionable strategies, allocating resources and budgets, and assessing risk within the plan.

Module 4: Rolling the Plan Out Across the Organization

• Communicating the strategic plan to stakeholders and building genuine team alignment.
• Techniques for overcoming resistance to change during rollout.

Module 5: Measuring and Adjusting

• Tracking progress with KPIs, and evaluating strategic initiatives as they unfold.
• Adjusting the strategy based on real performance data.

Module 6: Case Studies and Applied Practice

• Analyzing successful strategic plans from private organizations.
• A group exercise to build a strategic plan for a hypothetical business, ending in a final presentation.