How many visitors actually leave your website in the first ten seconds, and do you know why? Most businesses cannot answer that question – not because the data does not exist, but because nobody on the team knows where to look for it. Google Analytics holds that answer, along with hundreds of others about how people find, use, and abandon a website.

This course does not stop at showing participants where the buttons are. It walks through setting up tracking correctly, reading the reports that actually matter, and building the habit of checking data before making a marketing decision rather than after.

By the end, participants will be comfortable enough with Google Analytics to build their own custom reports and use real visitor behaviour, not guesswork, to shape their next campaign. This course is delivered by the Arab British Fellowship Training Academy.

Target Group:

• Marketing professionals wanting to sharpen their analytics skills.
• Business owners who need a clear read on how their website is performing.
• Digital marketers and analysts focused on data-driven decisions.
• Students and professionals building a foundation in Google Analytics.
• Anyone who wants their online strategy guided by real numbers instead of guesswork.

Course Objectives:

• Set up and configure Google Analytics accounts and properties correctly from the start.
• Read website performance metrics and understand what user behaviour they actually reveal.
• Define, track, and analyse goals and conversions.
• Build custom reports and dashboards that answer the questions a business actually asks.
• Understand the fundamentals of web analytics and why Google Analytics is central to it.

Module 1: Getting Google Analytics Ready

• Overview of web analytics and why it matters in digital marketing.
• Creating an account, setting up a property, and installing the tracking code.
• Configuring account settings and user permissions correctly.

Module 2: Finding Your Way Around the Dashboard

• Navigating the interface and understanding what each report shows.
• Customising the dashboard around the metrics that matter to you.

Module 3: Reading Performance and Behaviour

• Key performance indicators: sessions, users, pageviews, bounce rate, conversion rate.
• Tracking traffic sources – organic, paid, social, and more.
• Interpreting user flow, engagement, demographics, and interests.

Module 4: Goals, Segments, and Custom Reporting

• Defining goals and tracking conversions, including e-commerce tracking.
• Using segments and filters to focus on the data that matters.
• Building custom reports and dashboards, including with Google Data Studio.

Module 5: GA4 and Putting It Into Practice

• Key differences between Universal Analytics and Google Analytics 4, and how to transition.
• Event tracking and enhanced measurement in GA4.
• Case studies and hands-on practice analysing real data.

Course Locations:
The courses are held in the following countries: Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the USA.
The courses are offered at times and locations suitable for your business and schedule.

Training Program Delivery Styles:

• Group Training at Academy Centers
• One-on-One Training
• Field and Practical Training with Modern Approaches
• Theoretical Training in Designated Academy Rooms

What Does the Participant Get from the Training Program?
Upon completion of the course, participants will receive a certificate accredited by the Arab British Fellowship Training Academy for attending the mentioned training program.

Note:
We can offer this course at a time and place suitable for you. This course is offered to high-level individuals with high standards. For more information, contact the Arab British Fellowship Training Academy team.