Picture a customer making up their mind about your brand in the few seconds it takes to glance at a phone screen while waiting for a bus. That split-second reality is exactly why mobile marketing can no longer sit at the edge of a marketing plan – it has to sit at the centre of it. Smartphones and tablets have moved from being a "future trend" to being the primary screen most customers use to discover, compare, and buy.

This training course from the Arab British Fellowship Training Academy walks participants through the practical side of mobile marketing: which services and channels matter, how to connect them with the rest of a marketing mix, and how to run, measure, and improve mobile advertising campaigns with confidence.

By the end of this course, participants will be able to:

• Size up the real scale of the mobile marketing opportunity and the three mindsets that shape how smartphone users respond to brands.
• Optimise both design and content so they work on a small screen, not just a desktop one.
• Read how consumers move between social platforms and mobile phones when they interact with a brand, and pick the tools worth mastering.
• Use location data to pull in nearby customers and simplify the way they place an order.
• Turn the lessons of the course into a first working mobile campaign rather than just theory.

Who Should Attend:

• Marketers wanting a working, up-to-date view of mobile marketing.
• Employees and individuals across business functions.
• Different departments inside an organisation.
• Staff of governmental and non-governmental bodies.
• Anyone looking to refresh their marketing skill set.

Module 1: Why Mobile Now Drives the Marketing Conversation

• The shift from desktop screens to pocket-sized decision-making.
• Where social media platforms fit into the mobile picture.
• Key facts and figures marketers can no longer ignore.

Module 2: Getting Campaigns in Front of Mobile Users

• Choosing the right delivery methods for mobile advertising campaigns.
• Advertising directly through mobile phones and apps.
• Capturing intent through mobile search.

Module 3: Making Mobile Work With Everything Else

• Integrating mobile with email, social, and offline marketing channels.
• Building a strategy around how smartphone users actually behave.

Module 4: Content, Ideas and Quick Wins

• Where to source fresh ideas for mobile campaigns.
• Writing and designing content built for small screens.
• Fast, practical steps to start benefiting from mobile marketing immediately.

Module 5: Turning Location Into Sales

• Using location-based marketing to attract nearby customers.
• Simplifying the top methods customers use to place orders.
• Marketing tactics specifically aimed at lifting sales and revenue.

Module 6: Measuring What Actually Works

• The metrics that matter most for mobile campaigns.
• Turning performance data into the next, better campaign.

Course Locations:
The courses are held in the following countries: Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the USA.
The courses are offered at times and locations suitable for your business and schedule.

Training Program Delivery Styles:

• Group Training at Academy Centers
• One-on-One Training
• Field and Practical Training with Modern Approaches
• Theoretical Training in Designated Academy Rooms

What Does the Participant Get from the Training Program?
Upon completion of the course, participants will receive a certificate accredited by the Arab British Fellowship Training Academy for attending the mentioned training program.

Note:
We can offer this course at a time and place suitable for you. This course is offered to high-level individuals with high standards. For more information, contact the Arab British Fellowship Training Academy team.